The Role
Leads regional channel and distribution sales for the solar energy market. Responsibilities include developing sales strategies, managing sales representatives, building distributor and reseller partnerships, analyzing performance, expanding market reach, supporting order fulfillment and inventory coordination, and delivering partner training. The role requires frequent regional travel, strong knowledge of solar products and distribution models, and experience exceeding sales targets.
Summary Generated by Built In
Summary:
The Area Sales Manager plays a pivotal role in driving revenue growth and market expansion within the solar energy sector. Reporting to the Regional Sales Director, this position is responsible for leading and managing a team of sales representatives across a defined geographic region, ensuring the achievement of aggressive sales targets and strategic business objectives. The ideal candidate will possess a deep understanding of channel and distribution sales dynamics within the renewable energy space, with a proven ability to build and nurture strategic partnerships with distributors, installers, and key resellers. This role is critical in scaling the company’s footprint in the solar market, enhancing brand visibility, and ensuring seamless delivery of products and services to end customers. By leveraging data-driven strategies, market insights, and strong relationship management, the Area Sales Manager will drive sustainable growth, optimize distribution networks, and contribute to the company’s mission of accelerating the global transition to clean energy.
Responsibilities:
- Develop and execute regional sales strategies aligned with company objectives and market opportunities.
- Lead, mentor, and evaluate a team of sales representatives focused on channel and distribution sales performance.
- Build and maintain strong relationships with key distributors, resellers, and channel partners to expand market reach.
- Monitor and analyze sales performance metrics, market trends, and competitive activity to inform strategic decisions.
- Collaborate with marketing and product teams to align go-to-market initiatives with distribution channel needs.
- Conduct regular field visits to assess channel partner performance, provide training, and ensure brand consistency.
- Identify and pursue new distribution partnerships and market expansion opportunities within the assigned region.
- Ensure timely order fulfillment, inventory management, and customer service excellence across the distribution network.
- Prepare and present monthly, quarterly, and annual sales reports to senior leadership.
- Drive adoption of new products and technologies through targeted channel enablement and sales training programs.
Requirements
Requirements:
- Bachelor’s degree in Business, Marketing, Engineering, or a related field; advanced degree preferred.
- Minimum of 5 years of experience in sales management, with at least 3 years focused on channel or distribution sales within the renewable energy, solar, or related industries.
- Proven track record of exceeding sales targets and growing revenue in competitive markets.
- Strong understanding of solar energy systems, product lifecycle, and distribution models.
- Demonstrated ability to build and manage high-performing sales teams and partner ecosystems.
- Excellent negotiation, communication, and presentation skills with a consultative sales approach.
- Proficiency in CRM tools (e.g., Salesforce) and data analysis platforms for performance tracking.
- Ability to travel frequently within the assigned region to support field operations and partner engagements.
- Knowledge of regulatory and incentive frameworks related to solar energy adoption is a plus.
- Experience with incentive programs, channel partner management, and territory planning.
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Skills Required
- Bachelor's degree in Business, Marketing, Engineering, or a related field
- Advanced degree
- At least 5 years of sales management experience
- At least 3 years of channel or distribution sales experience within renewable energy, solar, or related industries
- Proven record of exceeding sales targets and growing revenue in competitive markets
- Strong understanding of solar energy systems, product lifecycle, and distribution models
- Experience building and managing high-performing sales teams and partner ecosystems
- Excellent negotiation, communication, and presentation skills
- Consultative sales approach
- Proficiency with CRM tools such as Salesforce and data analysis platforms
- Ability to travel frequently within the assigned region
- Knowledge of solar regulatory and incentive frameworks
- Experience with incentive programs, channel partner management, and territory planning
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The Company
What We Do
Loom Solar is a manufacturer of solar panels and lithium batteries based out of Faridabad, Haryana. It is an ISO 9001-2015 certified company and a recognized startup by the government of India. It is present in 500 districts across India, having 3,500 resellers, 100 employees, two offices and one manufacturing unit.
