Design end-to-end AEP solutions and integrate with Adobe Marketing Cloud products (AEM, Campaign, Target, Analytics) and CRM platforms like Salesforce or Microsoft Dynamics.
Define and implement XDM schemas, manage identity graphs, and establish data ingestion and activation flows using AEP Web SDK.
Optimize Journey Orchestration flows and dashboards for Customer Journey Analytics.
Design advanced segmentation and activation workflows across multiple channels.
Lead third-party integrations for campaign personalization.
Conduct Proof of Concept (PoC) initiatives and present findings.
Develop deployment strategies and ensure compliance with security and data governance standards.
Mentor and guide developers on AEP technologies and solutions.
Strong experience with AEP (RTCDP, AJO, CJA)
2+ years hands-on experience with AEP Web SDK
5+ years in data modeling, ingestion, and transformation
Expertise in XDM schema design, identity management, and pipelines
Experience integrating AEP with Adobe Marketing Cloud and third-party platforms
Familiarity with AWS/Azure and middleware like Kafka
Knowledge of data governance, security, and privacy compliance
Top Skills
What We Do
Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems.
We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group.
At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.
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