The Application Specialist serves as a technical resource within the Product Support team, providing product and application expertise for vinyl films, adhesives, laminates, tapes, and related materials. This role works directly with customers and internal teams to recommend products, troubleshoot application concerns, conduct hands-on testing, and provide practical technical solutions.
Essential functions- Provide technical product and application support to customers, Sales, Customer Service, Quality, and other internal teams.
- Recommend products and alternatives based on substrate, environment, durability, removability, installation method, and end use.
- Troubleshoot product and application concerns through research, testing, and hands-on evaluation.
- Perform application testing involving adhesion, vinyl application, cutting, printing, laminating, substrates, and related processes.
- Support customer complaints, claims, and RMAs by gathering information, evaluating samples, documenting findings, and assisting with root-cause investigations.
- Partner with Quality, R&D, Product Management, Production, and Sales to resolve technical issues and evaluate product performance.
- Maintain accurate technical, testing, CRM, and RMA documentation.
- Develop strong knowledge of the company’s product portfolio, technical data, application guidelines, and industry best practices.
- Create and deliver product/application training and technical resources for customers and internal teams.
- Participate in customer demonstrations, product trials, technical projects, and continuous improvement initiatives.
Qualifications QUALIFICATIONS
- Experience in vinyl graphics, printing, sign manufacturing, adhesives, converting, manufacturing, technical support, or a related industry preferred.
- Hands-on experience with vinyl applications, printing, laminating, cutting, or installation is highly desirable.
- Strong technical aptitude, troubleshooting, and problem-solving skills.
- Strong written and verbal communication skills with the ability to explain technical information clearly.
- Detail-oriented with strong documentation and organizational skills.
- Comfortable working directly with customers and cross-functional manufacturing teams.
- Microsoft Office proficiency; CRM experience preferred.
position requirements
Education Requirements:
- High school diploma or equivalent required; associate or bachelor’s degree in technical, manufacturing, graphics, engineering, chemistry, or related field preferred.
- Excellent English written and verbal communication skills required
Work Experience:
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Internet browsers
Aptitudes & Characteristics:
- Must have a positive “can do” attitude and a sense of accountability; takes initiative
- Willingness to help the department meet goals
- Professional demeanor and excellent interpersonal skills for working with diverse populations
- Ability to interact and communicate with individuals at all levels of the organization
- Excellent organizational skills and time management; Effective listening skills
- Must be a fast learner, driven and self-motivated; strive towards continuous improvement
- Ability to work with little to no supervision, multi-task and meet deadlines
- Ability to follow directions, work independently, prioritize work in a fast-paced environment
Work Environment:
This position works in both office and manufacturing environments and includes hands-on product testing. Occasional travel may be required for customer visits, training, trade shows, or field application support.
Skills Required
- High school diploma or equivalent
- Excellent English written and verbal communication skills
- Strong technical aptitude, troubleshooting, and problem-solving skills
- Strong written and verbal communication skills with the ability to explain technical information clearly
- Detail-oriented with strong documentation and organizational skills
- Ability to work directly with customers and cross-functional manufacturing teams
- Microsoft Office Suite proficiency, including Word, Excel, PowerPoint, and Outlook
- Ability to work independently, prioritize work, multitask, and meet deadlines
- Positive attitude, accountability, initiative, and self-motivation
- Experience in vinyl graphics, printing, sign manufacturing, adhesives, converting, manufacturing, technical support, or a related industry
- Hands-on experience with vinyl applications, printing, laminating, cutting, or installation
- Associate or bachelor's degree in a technical, manufacturing, graphics, engineering, chemistry, or related field
- CRM experience
What We Do
ORAFOL Americas Inc. manufactures premium vinyl graphic films, digital media, laminating films, and reflective products used in signage, graphics, digital printing, screen printing, and traffic and safety applications. The company also markets a wide range of industrial tapes for various applications, from the solar industry to point of purchase applications, serving markets across the United States, Canada, Latin America, and the Caribbean.









