appflame - Middle Product Manager

appflame – Ukrainian product IT company that creates world-class products: Hily, Taimi, AdConnect, Mailkeeper, and more.

We are today:

• 7 years, 500+ employees, offices in Kyiv, London, Limassol, and a coworking in Warsaw;
• in 2025, appflame ranked 5th among the 50 best employers in Ukraine according to Forbes and won in the “Place for Growth” category.

Our apps Hily and Taimi are among the Top 5 dating apps in the U.S. with over 60 million users, while AdConnect and Mailkeeper specialize in developing and scaling our own B2B and B2C solutions.

Our mission:

• Flame up the world with Ukrainian products.

Our goals:

• Reach the top 5 list of product companies in the world.
• Become a unicorn.
• Turn Ukraine into a country where unicorns are born and thrive.

We’re looking for a Product Marketing Manager to fully own and grow our Traffic-driven Dating Review Products. 

This is a high-autonomy role where you’ll lead strategy, experimentation, and product improvements end-to-end. Our review products drive real value for users and brands — helping people choose the best services and bringing partners the highest-intent traffic in the market. Also, we're planning to scale and add new verticals.

We work with 7-digit budgets on scale. You’ll work with senior specialists, big volumes of Tier-1 traffic, and AI-powered systems built to scale. The dating market is $8B+ and growing — and this domain will be entirely yours to lead.

Future Growth Path: Product Lead.

You will:

• Own the product area: decisions, roadmap, execution.
• Run and scale A/B tests that improve Traffic-driven funnel metrics (CTR, CR, EPC, ROI).
• Generate and validate bold product hypotheses using real data.
• Enhance user value through better ranking logic, content experiences, and personalized review flows.
• Identify growth opportunities through competitor research, SERP behavior, and market trends.
• Collaborate with product, SEO, analytics, engineering, and AI teams to ship fast.
• Use AI, automation, and clustering models to speed up research and execution.
• Directly influence unit economics and revenue through product improvements.
  

We’ll have a match if you:

• 1+ year in MarTech/PPC/SEO/CRO, or 6+ months in Growth/Product Marketing/Product.
• Strong analytical thinking and data-driven decision-making.
• Experience with funnels, performance metrics, and measurable product impact.
• Curiosity for automation and modern AI tools.
• Upper-Intermediate+ English.
  

Will be an advantage:

• Proficiency with analytics platforms such as Google Analytics, Tableau, Amplitude, or similar tools.
• Background in review, comparison, or quiz-based funnels.
• AI automation/content projects.

Your journey: message from the recruiter > interview > test > final interview > job offer.

Type of cooperation: remote.

Why appflame?

• Involvement in Ukrainian products that compete with the world’s best players.
• The ability to implement your own ideas, not the feeling of a cog in the system.
• Meaningful and useful products, created not just for shareholders to earn money.
• A sense of yourself among your people who are charged with results.
• Work with the global market and a huge audience.
• Direct contact with Snapchat, Meta, Google, Apple, and access to their best practices.
• Well-established processes and no barriers to growth within the company.
• Transparent evaluation of work based on personal performance indicators.
• Powerful social package and fair compensation.

We provide all conditions for your talents to be fully revealed. We are loyal to our people. Our loyalty doesn’t fade at the end of the working day. We do not leave our people alone with their problems: neither professional nor personal.

Join us.

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We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.