appflame – Ukrainian product IT company that creates world-class products: Hily, Taimi, AdConnect, Mailkeeper, and more.
We are today:
• 7 years, 500+ employees, offices in Kyiv, London, Limassol, and a coworking in Warsaw;
• in 2025, appflame ranked 5th among the 50 best employers in Ukraine according to Forbes and won in the "Place for Growth" category.
• Our apps Hily and Taimi are among the Top 5 dating apps in the U.S. with over 70 million users, while AdConnect and Mailkeeper specialize in developing and scaling our own B2B and B2C solutions.
Our mission:
• Flame up the world with Ukrainian products.
Our goals:
• Reach the top 5 list of product companies in the world.
• Become a unicorn.
• Turn Ukraine into a country where unicorns are born and thrive.
We are looking for daring, brave, and “crazy” people. Fans of creating real products and who dream about launching and developing cool startups. You have ambitions, we have comfortable conditions for their fulfillment.
You will:
• Own the end-to-end creative production flow for performance marketing tests.
• Develop video and static creatives for web2web funnels focused on conversion, ROI, and scale.
• Turn insights, references, and hypotheses into strong concepts, angles, and test-ready briefs.
• Build and improve a structured creative testing system that supports fast iteration and clear learning.
• Review, improve, and approve creatives and UGC materials before launch.
• Adapt creatives for different channels, audiences, funnel stages, and testing scenarios.
• Evaluate performance with the UA Manager and make data-based keep / iterate / kill decisions.
• Research competitors, trends, and market patterns to find promising new angles and funnel directions.
• Contribute to identifying and validating creative-led new business opportunities through fast concept development and testing.
We’ll have a match if you:
• Have 2+ years of experience in performance-oriented creative work, ideally in web2web, funnels, or other direct-response products
• Understand direct-response creative mechanics: hooks, angles, formats, testing, iteration, and scaling
• Can build and manage an efficient creative production flow from idea to launch
• Are confident in writing or shaping performance-oriented concepts, copy, and briefs
• Know how to evaluate creative performance and make data-based keep / iterate / kill decisions
• Can quickly gather, structure, and present references, insights, and ideas
• Work in a structured, proactive, and ownership-driven way
• Are comfortable in a fast-moving environment with постоянне testing and changing priorities
• Can identify promising new angles and help turn them into testable concepts
• Use AI tools practically to speed up research, concepting, and production workflows
• Have Upper-Intermediate English or higher
Will be an advantage:
• Hands-on experience with web2web funnels and performance-driven creative production
• Experience turning market insights into new business opportunities, angles, or funnel concepts
• Experience in Dating / Social Discovery / LGBTQ+ products or audiences
Your journey to the job offer: message from the recruiter > interview > test > final interview > job offer.
Why appflame?
• Involvement in the development of Ukrainian products that compete with the world's best market players.
• The opportunity to implement your ideas rather than being a cog in the system.
• Meaningful and useful products created to serve a specific purpose rather than make money for shareholders.
• Be around like-minded people who work on results.
• Work with the global market and a huge audience.
• Direct contact with Snapchat, Meta, Google, Apple, and access to their best practices.
• Well-established processes and great opportunities to growth within the company.
• Transparent evaluation of work based on personal performance indicators.
• Great benefits package and fair compensation.
• We provide all you need for your talents to be fully revealed.
• We are loyal to our people. Our loyalty doesn't fade at the end of the working day.
• We do not leave our people alone with their problems, neither professional nor personal.
Join us.
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We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.
Skills Required
- 2+ years of experience in performance-oriented creative work (creative agency, in-house growth, production studio, or social media performance)
- Understanding of Creative Performance Marketing tasks
- English proficiency at Upper Intermediate level or higher
- Ability to quickly gather, organize, and present information, references, and content
- Confident proficiency in Google Suite (including Google Sheets)
- Strong analytical skills
- Ability to set priorities and plan work effectively
- Responsibility and consistency
- Creativity and high-quality communication skills
- Strong empathy and attention to important details
- Proactive attitude and adaptability to fast-paced change
- Experience with Jira, Dropbox, Tableau, Google Sheets, and AI tools
- Successful experience creating creatives for the US market
- Experience working with niches such as Mental Health, Social Discovery, Dating, LGBTQ+
What We Do
Flame up the world with Ukrainian products. We create life-changing products breaking the rules of the game in the category. We are fueled by challenges and ambitions. We say ‘no’ to passivity, laziness, and pettiness. Our team welcomes aspiring professionals who enjoy creating real products and strive to reach new heights of performance. Our goal: • Reach the top 5 list of product companies in the world • Become a unicorn • Turn Ukraine into a country where unicorns are born and thrive Why appflame? • Involvement in the development of Ukrainian products that compete with the world's best market players. • The opportunity to implement your ideas rather than being a cog in the system. • Meaningful and useful products created to serve a specific purpose rather than make money for shareholders. • Be around like-minded people who work on results. • Work with the global market and a huge audience. • Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices. • Well-established processes and great opportunities to growth within the company. • Transparent evaluation of work based on personal performance indicators. • Great benefits package and fair compensation.
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