It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.
We are looking for a strategic and results-driven App Marketing Specialist to lead the marketing strategy for the Supersocial standalone Android app. You will own the full user journey — from awareness and acquisition to engagement and retention — working closely with Paid Media, CRM, Product, and Growth teams to deliver a seamless experience and strong performance across the funnel. If you love scaling mobile-first products and turning insights into action, we’d love to hear from you.
This position is based in Sao PauloWe are looking for someone who :
- Full-Funnel Strategist: Understands how ads, store listings, and in-app messaging connect into one user journey.
- Deeply Analytical: Uses data to identify trends, optimize performance, and guide decisions.
- Cross-Functional Bridge-Builder: Collaborates seamlessly with marketers, product managers, and CRM specialists.
- User-Obsessed: Constantly focused on reducing friction and creating more value for users.
- Sports Enthusiast: Passion for sports, especially soccer, is a big plus.
Professional Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 3+ years’ experience in app, mobile, or product marketing for consumer-facing apps.
- Hands-on expertise in App Store Optimization (ASO) for Google Play.
- Proficiency with MMPs (AppsFlyer, Adjust, Branch) and analytics platforms (Firebase, Amplitude).
- Strong analytical and communication skills in Portuguese and English.
What you'll be doing:
- App Marketing Strategy: Define and execute the end-to-end marketing roadmap to drive growth and retention.
- App Store Optimization (ASO): Lead ASO efforts for Google Play, optimizing keywords, creatives, and listings to maximize discovery and installs.
- Acquisition & Campaign Management: Partner with Paid Media to optimize acquisition campaigns (Google App Campaigns, Meta, etc.), ensuring efficient, high-quality user growth.
- Engagement & Retention: Work with CRM and Product to refine onboarding, push, and in-app messaging strategies that increase engagement and reduce churn.
- Performance Measurement: Track and report on app metrics (LTV, DAU/MAU, retention, churn), providing clear insights to stakeholders.
- Continuous Experimentation: Drive a culture of testing across the funnel — from store listings to engagement tactics — to unlock new growth opportunities.
About Superbet Group
Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.
Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.
Global Recognition and Standards
In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.
As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).
Top Skills
What We Do
We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world. Our group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, and Poland. The Superbet team gathers more than 4.500 people, acting as the major driving force behind our success. Tech-powered global entertainment platform At Superbet, technology and innovation are at the heart of everything we do. Our tech hubs in Zagreb, London, and Bucharest are focused on developing the best proprietary technology, innovative products, and new ways to engage with our passionate customer base. Following record-breaking years for the Group, we are moving ever closer to our goal of exciting the world. Our plans are big - expanding our presence in Central and Eastern Europe and creating a unique experience for our customers. Our Credentials The world's largest private equity fund, Blackstone Inc., recognized our vision. That's why we received a strategic investment of 175 million euros in 2019. As leaders in compliance and best practices, we are members of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC
