Anthropologie is looking for a Social Media Associate Manager! The Social Media Associate Manager is a highly motivated, strategic leader with a passion for social media, digital culture, and innovation. This role is responsible for shaping and executing multi-platform organic social strategies that drive brand growth, engagement, and measurable channel performance.
This individual will drive the strategy of official brand accounts, own and evolve social calendars, and oversee execution of strategic initiatives across platforms. Blending creative instinct with analytical rigor, they will use data and audience insight to continuously optimize how Anthropologie Home and Terrain show up across channels.
Role Responsibilities- Lead organic social strategy for Anthropologie Home and Terrain across priority platforms, driving seasonal and quarterly campaign moments.
- Lead ideation and strategic development for major seasonal initiatives, ensuring social-first thinking from inception.
- Develop marketing briefs and lead strategic share-outs with cross-functional partners.
- Identify opportunities to drive sustained channel growth through data-informed experimentation and platform evolution.
- Build and maintain strategic social editorial calendars across platforms.
- Brief, coordinate, and execute social-first content aligned to seasonal narratives and product storytelling.
- Own weekly and monthly analytical reporting and performance share-outs to team and leadership.
- Analyze platform data to identify trends, audience behaviors, and optimization opportunities.
- Share performance learnings and best practices with cross-functional partners to inform future strategy.
- Oversee daily publishing and platform management across channels.
- Maintain organization across workflows, approvals, asset management, and reporting systems.
- Manage at least one direct report to ensure strong execution and accountability.
- 3-5 years of experience in social media strategy or digital marketing within retail, e-commerce, home, lifestyle, or related industries.
- Demonstrated experience growing and evolving organic social channels across Instagram, TikTok, Pinterest, YouTube, and emerging platforms.
- Strong analytical skills with experience interpreting platform metrics and translating data into strategic recommendations.
- Proven ability to build and manage content calendars aligned to seasonal campaigns and product priorities.
- Deep understanding of home, interiors, gardening, and lifestyle trends, with strong awareness of competitive landscape.
- Strong editorial instincts and ability to adapt tone and storytelling across platforms.
- Highly organized with exceptional project management skills; able to manage multiple initiatives in a fast-paced environment.
- Entrepreneurial mindset with a proactive, solution-oriented approach.
- Excellent cross-functional communication skills and ability to collaborate within a matrixed organization.#Anthropologie #LI-EC1
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO StatementURBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
Skills Required
- 3-5 years of experience in social media strategy or digital marketing within retail, e-commerce, home, lifestyle, or related industries
- Experience growing and evolving organic social channels across Instagram, TikTok, Pinterest, YouTube, and emerging platforms
- Strong analytical skills and experience interpreting platform metrics into strategic recommendations
- Experience building and managing content calendars aligned with seasonal campaigns and product priorities
- Deep understanding of home, interiors, gardening, and lifestyle trends
- Strong editorial instincts and ability to adapt tone and storytelling across platforms
- Exceptional project management and organizational skills
- Entrepreneurial, proactive, and solution-oriented approach
- Excellent cross-functional communication and collaboration skills in a matrixed organization
What We Do
Urban Outfitters, Inc. (URBN) is a global consumer-brand portfolio comprising Urban Outfitters, Anthropologie, Free People, FP Movement, Anthropologie Weddings, Terrain, Menus & Venues, and Nuuly. The company creates unique retail experiences with a focus on creativity and pleasing customers. Its brands cultivate communities and provide inclusive platforms where customers, coworkers, partners, and followers can express themselves through creative expression and community.
