Anthropologie Group Senior Manager of Social Media Content

Anthropologie Group is looking for a creatively driven, culturally fluent social content leader who understands that the best social storytelling doesn't happen in isolation: it happens at the intersection of brand vision, merchandising intelligence, and cultural relevance.

This is a role for someone who is deeply immersed in fashion, internet culture, and the evolving social landscape and who brings those instincts to life through genuine partnership. You'll work hand-in-hand with our Creative and Merchandising teams to co-author content that feels culturally alive and commercially intentional. You know how to concept and art direct with a strong point of view, and you know when an idea serves the brand versus when it's just chasing a moment.

We're looking for someone who can hold the tension between what's culturally resonant and what's true to who we are; and consistently find the creative territory where those two things overlap. This person will shape how Anthropologie Group shows up socially across brand, culture, and commerce, in a way that earns attention.

We are open to candidates coming in from NYC to our Philadelphia offices once a week.

Content, Creative Direction & Co-Creation

• Lead the development of social content that operates across three lenses simultaneously: brand identity, cultural relevance, and commerce. Every piece of content should serve all three.

• Concept and art direct social-first content- storyboarding, directing shoots, developing platform-native storytelling with a clear, elevated point of view that reflects Anthropologie Group's aesthetic and values.

• Resist the pull of trend-chasing for its own sake. Bring cultural fluency and editorial judgment to every brief, knowing when a trend is worth owning and when it isn't.

• Build and steward recurring content formats and storytelling frameworks that create recognizable, returnable moments for our audiences; not just one-off viral swings.

• Develop a test-and-learn culture that's rooted in brand integrity: experiment boldly, but always with intention.

Cross-Functional Partnership (Core to This Role)

• Operate as a true creative partner, not a siloed owner. This role requires deep, ongoing collaboration with Creative, Merchandising, and Marketing to ensure social content is co-authored with the people closest to the product and the brand.

• Work with Merchandising partners to understand what's being sold, what stories are worth telling, and how product can be brought to life in ways that feel editorial rather than transactional.

• Partner with Creative teams to translate campaign direction, brand identity, and visual language into socially native content that doesn't feel like a repurposed campaign asset.

• Align with Marketing partners on broader brand moments, key launches, and seasonal priorities, ensuring social storytelling ladders up to business goals without losing its cultural edge.

• Present creative concepts and content strategies to leadership in a way that reflects both creative ambition and commercial awareness.

Creator & Talent Strategy

• Oversee creator casting and partnership strategy with an eye toward cultural fit, brand alignment, and authentic storytelling, not just follower count.

• Identify emerging talent and cultural voices that genuinely reflect the Anthropologie customer and aesthetic, and build long-term relationships rather than transactional partnerships.

• Lead negotiations for creator partnerships, usage rights, and social-first deliverables, ensuring the brand's voice and standards are upheld throughout.

Team Leadership

• Lead, mentor, and inspire a high-performing social content team building a culture of creative rigor, collaboration, and accountability.

• Establish clear workflows, production timelines, and communication structures that allow the team to move quickly without sacrificing quality.

• Create an environment where big ideas are welcomed, but execution and craft matter just as much as the concept.

• 6–8+ years of experience in social media content, fashion editorial, creative production, or digital storytelling with demonstrated ability to work in a cross-functional, co-creative environment.

• Exceptional taste level with a strong eye for fashion, styling, visual aesthetics, and lo-fi videography. Someone who knows what "elevated and socially native" actually looks like.

• A strong conceptual thinker and art director who can brief and direct others as fluently as they can generate ideas themselves.

• Deep understanding of Instagram, TikTok, Pinterest, and YouTube including platform behavior, content formats, and audience expectations — paired with the editorial judgment to know when and how to apply that knowledge.

• Proven ability to develop content through the lens of brand, culture, and commerce simultaneously; not optimizing for one at the expense of the others.

• Experience leading creator casting, influencer partnerships, and external creative relationships with a focus on brand fit and long-term value.

• Strong cross-functional collaborator who can build trust with Creative, Merchandising, and Marketing partners, and who sees co-creation as a strength rather than a constraint.

• Highly organized with experience managing multiple projects, timelines, and production workflows simultaneously.

• Entrepreneurial mindset — excited by experimentation, iteration, and building content that earns its audience through quality and relevance.

#Anthropologie #LI-EC1

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