Analytics Manager, Marketing Analytics

Reposted 3 Days Ago
Be an Early Applicant
Seattle, WA, USA
In-Office
75K-133K Annually
Senior level
Real Estate • PropTech
The Role
Manage and grow the Marketing Analytics team to deliver measurement, forecasting, and attribution analyses. Partner with marketing stakeholders, synthesize findings into clear narratives for leaders, set analytics roadmap, and evangelize AI productivity tools to improve workflows and automation.
Summary Generated by Built In
This position is a hybrid role requiring employees to work from our headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days.

Redfin is revolutionizing the $75 billion real estate industry. We use data, beautiful software, and innovative design to put customers first at every step in the home-buying, selling, renting and financing process. Get ready to dive headfirst into our award-winning website and mobile apps, solving complex business problems in a highly visible, customer-centric way. If you value doing great work in a collaborative environment, join our team!

As an Analytics Manager leading Marketing Analytics team, you’ll guide data analysts and data scientists as they develop attrition models, forecasting algorithms, and in-depth analyses to best evaluate marketing investment and drive optimal spending decisions. You’ll shape the team’s analytics culture, ensure we deliver reliable data-driven insights, partner with marketing stakeholders closely, and contribute to marketing strategy. 

The Role

  • Lead the day-to-day function of the Marketing Analytics team in support of business objectives, while enabling progressive career development and building a strong team culture. 

  • Be a subject matter expert on marketing measurement and create quarterly roadmap of marketing analytics. 

  • Partner closely with stakeholders to contribute to marketing strategy. 

  • Guide the team to deliver simple answers to complex, ambiguous questions. 

  • Synthesize the team's analysis and findings into a coherent narrative of the state of the business and communicate that narrative to business leaders. 

  • Use approved AI productivity tools to automate processes, create documentation, or otherwise improve your own workflow. 

  • Evangelize AI use within your team and beyond, leading by example in your own use of AI productivity tools. 

Skills & Experience 

  • Bachelor's degree in statistics, computer science, or a related field is required. An advanced degree is a plus.

  • 5+ years working in an analytical role in a business context is required. Experience in marketing analytics is strongly desired. 

  • 3+ years in a management role leading a team of data analysts and/or data scientists is required. 

  • Expert-level Excel and Data Visualization skills are required. Expertise with SQL, Tableau, and Python/R is strongly desired.

  • Experience in geo-experimentation, incrementality testing, multi-touch attribution and forecasting modeling is strongly desired. 

  • Experience using AI productivity tools such as Google Gemini, ChatGPT, Claude, or similar is strongly desired. 

  • Strong background in cross functional collaborations and being able to bring disparate groups together and build consensus

  • Brilliant skills in data storytelling with the ability to explain complex ideas clearly and effectively (both written and verbal) to less technical audience

  • Possessing a curiosity that doesn’t stop at the “What?” but hungers for the “Why?” and “What if?”

Illinois, Maryland, Minnesota, Massachusetts, Colorado, New York City, New Jersey, Jersey City, California, D.C. and Washington candidates only:

Base Pay Range: $132,800.00 - 198,800.00.

The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company, in its sole and exclusive discretion, deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.

#LI-Hybrid

Redfin is an equal opportunity employer committed to an inclusive workforce.

An inclusive culture is vital to Redfin's mission of making real estate better for people from all walks of life. We’re proud that Redfin is a place where different points of view and backgrounds are encouraged and respected. We constantly strive to build a company that reflects the world around us, based on our conviction that pursuing and developing talent of all types is the right way for a business to thrive over the long haul.

Redfin provides equal employment opportunities to all employees and applicants for employment and prohibit discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, and any other characteristic protected by applicable federal, state or local law. If you need accommodation in the application or recruitment process because of a disability or special need, please contact [email protected]

Redfin encourages individuals with criminal record histories to apply for employment and considers such individuals for employment consistent with the requirements of any applicable fair chance acts, including but not limited to the California, San Francisco and Los Angeles County Fair Chance Acts. Philadelphia applicants can access a copy of Philadelphia Fair Criminal Records Screening Standards ordinance poster here.

Redfin accepts applications on an ongoing basis.

Top Skills

Chatgpt
Claude
Excel
Google Gemini
Python
R
SQL
Tableau
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The Company
HQ: Seattle, WA
5,800 Employees
Year Founded: 2006

What We Do

Join the future of real estate! Redfin got its start inventing map-based search. Today, we’re a technology-powered real estate broker, instant home-buyer (iBuyer), lender, title insurer, and renovations company. We serve more than 95 markets across the U.S. and Canada and employ over 4,100 people. In 2021, we acquired RentPath which operates leading rental sites including ApartmentGuide.com, Rent.com, and Rentals.com. Combined with RentPath, we can now be a destination for all North American consumers looking for a home. From the technology we build to the real estate services we provide, every Redfinnian plays a part. Whether you’re starting your career, perfecting your skills, or changing gears, there’s a place for you at Redfin.

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