Are you passionate about turning data into actionable insights? Do you thrive in a collaborative environment where your work directly influences strategy and performance? Vanguard is looking for a Strategic Marketing Analytics Lead to join our dynamic team and drive smarter marketing through data. As a Marketing Data Analyst, you will play a pivotal role in leveraging analytics across the marketing ecosystem to shape strategy, measure performance, and drive business outcomes. The ideal candidate thrives in ambiguity, communicates effectively, and brings a consultative mindset to problem-solving.
What You'll Do
Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.
Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion.
Lead the development and execution of analytics strategies that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.
Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.
Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way.
Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
Proactively expands knowledge of business and analytics and shares with team members. Shares and documents best practices.
Qualifications
5+ years of experience in marketing analytics or business intelligence.
Proficiency in Tableau, SQL, Excel, and Adobe Analytics.
Strong analytical and storytelling skills.
Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution a strong plus
Excellent communication and collaboration abilities. Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects)
Ability to manage multiple priorities and meet deadlines.
At Vanguard, we’re committed to doing what’s right for our clients—and that starts with our crew. You’ll join a purpose-driven company that values integrity, innovation, and inclusion. Here, your work matters. Learn more about our Marketing organization at Vanguard here.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Top Skills
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
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