Role Highlights
- Implement and QA tracking pixels across platforms (Google Ads, Meta, TikTok, LinkedIn, Pinterest, Reddit, programmatic, etc.)
- Set up and validate conversion tracking for paid media campaigns
- Troubleshoot tracking breaks and implement fixes with urgency
- Conduct quality assurance on campaign tagging, UTM parameters, and attribution setup
- Support clients with event monitoring and proactive issue detection
- Participate in Monday, Wednesday, and Friday team calls to align on sprint priorities and blockers
- Assist with server-side tracking implementations (CAPI, Google Enhanced Conversions, etc.)
- Support closed-loop reporting setups connecting ad platforms to CRMs or analytics tools
- Work with platform APIs to automate data collection and validation
- Collaborate on custom reporting dashboards and data pipelines
Essential Skills
- 2+ years of hands-on experience with paid media tracking and analytics
- Strong knowledge of Google Tag Manager, Google Analytics (GA4), and major ad platform pixels (Meta Pixel, Google Ads conversion tracking, etc.)
- Experience implementing and troubleshooting conversion tracking across multiple platforms
- Understanding of UTM parameters, campaign tagging conventions, and attribution models
- Ability to QA tracking implementations and identify discrepancies
- Familiarity with privacy regulations (GDPR, CCPA) and their impact on tracking implementations
- Comfortable working independently and managing multiple client requests
- Experience with server-side tracking (Conversions API, Enhanced Conversions, etc.)
- Familiarity with APIs (Google Ads API, Meta Marketing API, Shopify etc.)
- Knowledge of data visualization tools (Looker Data Studio)
- Experience with marketing data platforms (Funnel.io, Supermetrics, etc.)
- Previous agency or client services experience
Bonus Points
- Experience with Adobe Analytics and Adobe Launch (formerly Adobe DTM)
- Knowledge of ecommerce tracking and enhanced ecommerce implementations
- Experience with Tableau
- SQL or basic scripting skills (Python, JavaScript)
Compensation and Hours
- This is a part-time contract position. This role will require approximately 20 hours per week.
- Working hours in this role are flexible with a preference for candidates who are available to join team meetings on Monday, Wednesday, and Friday from 3pm - 3:30pm EST.
- The compensation for this role will be based on experience from the range of $45-50/hr.
Top Skills
What We Do
Located in Philly, San Diego, and Remote -- our team of 200+ strategic consultants double as subject matter experts in SEO, Paid Media, Analytics, Creative, CRO, Audience Research, and Market Intelligence. As a passionate agency with a ton of heart, we're committed to connecting people and businesses with innovative solutions.
Why Work With Us
We believe in uplifting the people we serve -- our clients, community, and one another -- with relentless dedication. Known for checking our egos at the door and always defaulting to honesty with ourselves and our clients -- we are driven by a fierce curiousity and drive for collaboration. Like what you hear? Let's accomplish great things together!
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