Overall Purpose: We are seeking a Social Commerce Analyst focused on affiliate management to run day-to-day activation for multiple client brands in a fast-paced, bold agency setting. This individual will concentrate on TikTok Shop and similar platforms, building affiliate pipelines, writing creator briefs, vetting and onboarding partners, and managing communications through go-live. The goal is to translate disciplined affiliate operations into sales and engagement while meeting channel KPIs with clear, data-driven execution.
KEY AREAS OF RESPONSIBILITY:
- Develop and execute affiliate activation plans on TikTok Shop and other social commerce channels, with a focus on cohorting creators, aligning offers, and driving conversions
- Source and manage relationships with creators and affiliate partners from outreach through onboarding and content delivery to hit performance goals
- Write clear, one-page briefs that include hooks, claims guardrails, required assets, CTAs, and timelines to improve first-pass approvals
- Vet creators for brand fit, content quality, audience alignment, engagement integrity, and past commerce performance, then recommend go or no-go with rationale
- Onboard partners to the brand and platform, including links, codes, samples, FAQs, disclosure requirements, and posting workflows
- Manage day-to-day communications with creators to confirm deliverables, deadlines, exclusivity windows, and rights usage, escalating risks early
- Curate and maintain shop readiness for affiliate activity, including correct SKUs, bundles, coupons, and pinned products to support higher click-through and conversion
- Monitor performance and track KPIs such as affiliate GMV, acceptance rate, time to first post, conversion rate, AOV, ROAS, and repeat activation, then produce reports with next actions
- Collaborate with internal teams in media, creative, brand, and ecommerce to ensure offers, assets, claims, and tracking are aligned across all touch points
- Stay up to date on platform updates, incentives, and best practices related to affiliate programs and incorporate them into playbooks and briefs
- Assist in managing affiliate budgets and commission structures, validate payouts, and reconcile reporting with finance and client teams
EXPERIENCE/KNOWLEDGE REQUIRED:
- 1 to 3 years in affiliate marketing, creator operations, ecommerce, or performance marketing with hands-on activation experience on social commerce platforms
- Working knowledge of TikTok Shop and familiarity with ecosystems such as Instagram Shops and YouTube Shopping, plus tools like Shopify Collabs, Impact, LTK, or ShareASale
- Proven ability to hit pipeline and activation targets, including outreach volume, cohort acceptance, time to first post, and revenue contribution
- Excellent communication and relationship skills with creators and cross-functional teams, plus strong brief writing and email discipline
- Data-driven mindset with strong spreadsheet skills and comfort turning raw data into clear insights and actions
- Highly organized and able to manage multiple client programs simultaneously under tight timelines
- Thrives in a fast-paced, results-driven agency environment with a proactive and collaborative approach
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
- Exact compensation may vary based on skills, experience, and location.
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Top Skills
What We Do
VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently.
We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.
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