Netchannels is looking to hire a full time Industry Analyst Relations Specialist for one of our clients. This is a long term engagement. Experience in the High Tech industry is required.
NOTE: this is NOT a Business Analyst, Data Analyst, or Financial Analyst role.
Description:
The analyst relations team is responsible for setting and executing strategy to ensure both large and boutique analyst firms understand the client’s capabilities and represent them accurately to the market and their end users. Tier 1 analyst firms are: Gartner, Forrester, IDC.
Job Overview
This person will be responsible for sharing information, fostering relationships, gathering market insights, and shaping perceptions among the community of the client’s key industry analysts. 80% of the job is to program manage evaluations and ensure all deadlines are met to respond to RFI. 20% of the job is to take initiative communicating with stakeholders, interfacing with analyst firms, and reporting on metrics. This is not a senior level position.
Specific Responsibilities:
- Manage the evaluations for MQ, Waves, and MarketScape and more RFIs.
- Work with Product Marketing to deliver quality and compelling information to the industry analyst community through an ongoing cadence of analyst briefings, inquiries and other engagements
- Respond to Requests for Information to complete research reports/whitepapers
- Review, summarize and track relevant research for internal stakeholders
- Facilitate analyst briefings, inquiries and engagements such as consulting days or analyst visits
- Create and maintain a research and engagement calendar
- Secure analyst quotes for press releases, blogs and other marketing materials
- Assist in planning and delivery of Analyst Conference with all members of the AR team
- Participate in and coordinate analyst interactions at conferences and other trade events
- Prepare analyst briefing books to inform the client’s teams of recent analyst engagements and research prior to in person meetings
Qualifications:
- Experience in Technology is a must
- Experience managing evaluations is a must
- 5+ years experience in Analyst Relations
- Project management skills is a must
- Solid industry analyst relationships and a few references from firms or past employers
- Track record of executing on analyst relations programs in previous B2B companies
- Excellent oral and written communications skills
- Demonstrated ability to work with cross-functional organizations (sales, PR, social media, product, business development, and vertical marketing organizations)
- Bachelor’s degree required.
- Some travel required to analyst conferences and team meetings
- Strong organizational skills
- Team player with strong interpersonal skills
At Netchannels, we value differences. We believe that success is achieved by pulling together all talents from all sources. We also believe that each and every single one of us can change the World. We're dedicated to matching our talents with the best opportunity for them and for our clients.
Netchannels is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.
What We Do
The Managed Marketing Services Agency Netchannels helps high tech companies design, develop, and execute a wide spectrum of growth strategies including: Geographic Expansion, Channel Development, & New Product Introduction. Since 1995, Netchannels has helped dozens of tech companies, from start-ups to Fortune 500® companies like Adobe, Cisco, HPE, and Apple with branding solutions. Our dedicated team of marketing experts focus on digital business strategies that incorporate a customer-centric experience around brand advocacy, inbound marketing, and collaborative marketing. Over the past few years we have helped organizations transform their brand promotion from an antiquated and obsolete outbound-marketing model into one that stresses customer engagement, collaboration and advocacy. Netchannels helps businesses leverage their audience to develop marketing content that has value and can be shared to grow the brand. It is essential that businesses understand their audiences, and we can give them the content they want. Our consulting services and actionable programs are aimed at strengthening the relationship between brands and customers by developing self-sustained communities that build your brand’s social capital. Netchannels helps tech companies market their brand by unlocking the story behind the analytics, using consumer-generated data to build product markets, selecting a start-up’ s route-to-market. Our team are experts in: - Building and managing customer communities - Customer acquisition and retention - Social media, mobile and web marketing - Community, events and customer relations - Automation, analytics and mobile intelligence - Route-to-market strategies and execution - Creative branding solutions We execute programs flawlessly including Channel programs, Events, Content Development, Project Management, and Sales Operations programs to name a few.
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