Analyst- Programmatic

Company Description

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

Job Description

• Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
• Conduct full analysis of campaign performance, optimizations, issues, etc.
• Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Traffic all creatives into platform and set up campaigns prior to launch date
• Maintain knowledge of media technology buying platforms and analytic tools
• Navigate through variety of third-party systems to complete monthly billing documentation
• Analyze campaign performance and make strategic investment and tactical media optimizations
• Provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

Qualifications

• Graduate / BE/B.Tech/MBA
• Excellent communication skills (Written + Verbal); Self-motivated individual
• Disciplined: On attendance, deliverables and adhering to company ethical standards
•  High intellectual curiosity; willingness to learn and explore; Confident in analyzing and acting on marketing data
•  Able to work in a highly multicultural environment
• Proven work experience on delivering ahead of client goals. Extremely strong understanding of Online Media and Programmatic experience
• Working knowledge on the following will be an added advantage
  • DSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantage
  • Should be aware of Adserving technologies, and analytical tools like GA and Omniture
  • Conversant with measurement tools used in Programmatic like Atlas,Neilsen,IAS etc
• Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight.