The Role
As an Analyst in the Insights and Analytics team, you will analyze data to boost audience understanding, enhance revenue strategies, and support sales initiatives through actionable insights.
Summary Generated by Built In
At Morning Brew Inc., we mix what you need to know with our unique brand of wit to attract, and build real relationships with, the next generation of business leaders. We speak to them like people, ensuring they get the context and insight needed to make decisions every day. Loyalty and trust are our most valuable currencies.
Whether scrolling, reading, watching, or listening, our audience trusts us for credible, entertaining business content that makes an impact on their personal and professional lives.
The Morning Brew team is clever, creative, and growing fast. Want in? Read on.
OVERVIEW
As an Analyst on the Insights and Analytics team, you'll bridge audience understanding, revenue strategy, and storytelling – partnering across Morning Brew Inc. to turn data into narratives that drive smarter decisions for our business and brand partners.
As an Analyst on the Insights and Analytics team, you'll bridge audience understanding, revenue strategy, and storytelling – partnering across Morning Brew Inc. to turn data into narratives that drive smarter decisions for our business and brand partners.
Your work will shape how we understand audiences, measure campaign performance, and build best-in-class advertiser programs. You'll proactively surface insights that help sales teams sell smarter, marketers plan better, and partners see Morning Brew as a strategic ally.
You'll also help grow MBI Insights as both a research practice and a product – contributing to proprietary research offerings, strengthening our insights brand, and helping steward our consumer research panel, The Breakroom.
WHAT YOU'LL DO
- Building deep understanding of MBI audiences across franchises and touchpoints using mixed-method research and creative data analytics approaches.
- Executing end-to-end paid client research through MBI Insights products.
- Conducting and synthesizing proprietary research (qualitative & quantitative) that informs proactive
initiatives with editorial and revenue teams.
- Using first-party data from across the business (ad performance, subscriber behavior, surveys) to answer key business questions and surface actionable insights across teams.
- Querying and analyzing data in Lightdash (our BI tool) to support franchise health reporting, audience composition analysis, and sales enablement.
- Supporting the growth and health of The Breakroom, our proprietary insights community panel, including community management, operations and strategy.
- Building deep understanding of MBI audiences across franchises and touchpoints using mixed-method research and creative data analytics approaches.
- Executing end-to-end paid client research through MBI Insights products.
- Conducting and synthesizing proprietary research (qualitative & quantitative) that informs proactive
initiatives with editorial and revenue teams.
- Using first-party data from across the business (ad performance, subscriber behavior, surveys) to answer key business questions and surface actionable insights across teams.
- Querying and analyzing data in Lightdash (our BI tool) to support franchise health reporting, audience composition analysis, and sales enablement.
- Supporting the growth and health of The Breakroom, our proprietary insights community panel, including community management, operations and strategy.
WHAT YOU'LL BRING
- 2+ years in a research or analytics role at a digital publisher or agency, working directly with ad sales and marketing teams.
- Experience with end-to-end survey work: strategy, questionnaire writing, programming, distribution, and analysis.
- Strong presentation and report-building skills, comfortable presenting to groups of any size – internal or client-facing.
- Proficient in Excel/Google Sheets with a solid grasp of basic statistics and research methodologies
- 2+ years in a research or analytics role at a digital publisher or agency, working directly with ad sales and marketing teams.
- Experience with end-to-end survey work: strategy, questionnaire writing, programming, distribution, and analysis.
- Strong presentation and report-building skills, comfortable presenting to groups of any size – internal or client-facing.
- Proficient in Excel/Google Sheets with a solid grasp of basic statistics and research methodologies
- Proven ability to craft compelling, data-driven narratives that support ad sales and brand partnerships.
- Highly organized and self-directed, with the ability to manage your own workload and collaborate clearly across teams.
- Client-focused and strategic, with a knack for anticipating questions and delivering solutions.
- Highly organized and self-directed, with the ability to manage your own workload and collaborate clearly across teams.
- Client-focused and strategic, with a knack for anticipating questions and delivering solutions.
COMPENSATION $75,000 - $80,000 *Final offers for this job will be made within the parameters of the
salary range provided, commensurate with experience. Total offer package to include benefits highlighted under our perks section below.
salary range provided, commensurate with experience. Total offer package to include benefits highlighted under our perks section below.
HOW WE TREAT EACH OTHER
Respectful Candor -- We believe that engaging in timely, constructive, and open discourse is an act of respect that makes for a more transparent and productive work environment.
Empathy -- We establish a strong partnership of trust with our co-workers and partners. We build human connections in order to understand each other.
Inclusivity -- Morning Brew Inc is deeply committed to fostering a transparently inclusive workplace environment, and people of color, women, people with disabilities, veterans, and LGBTQIA+ candidates are strongly encouraged to apply.
HOW WE TREAT OUR WORK
Curiosity -- We learn every day through deliberate inquiry and exploration. We re-examine assumptions to be a better company, offer better products, and become better colleagues.
Accountability -- We celebrate our successes and own our failures. Taking responsibility for our actions allows us to learn from our experiences.
Bias Toward Action -- We know speed matters in business so we embrace quick and calculated risk-taking. We understand that many actions are reversible and therefore we are solutions-oriented, even when facing obstacles and challenges.
Challenger Mentality -- We don’t allow ourselves to be comfortable with our success. We are hungry to become the best and create more value for our audience.
Clarity of Purpose -- We understand the “why” in our work, which helps us to operate at our highest level of performance and efficiency.
PERKS
While being surrounded by a bunch of cool people who look great in crewnecks is its own reward, we have plenty more to offer.
Brew’s HQ: Pick an adjustable standing desk or cozy corner and load up on free coffee (duh) and snacks at our new two-story office space in NYC’s Flatiron District.
401(k) employer match: We want to help you prepare for the future, now.
Premium health, vision, and dental plans: Your health matters!
Mental health benefits: Personalized plans and programs to promote your mental well-being.
Extra help when you need it: Including a care concierge, plus free access to One Medical and the Calm app.
Family planning: Want to join #brewparents? Generous paid parental leave and fertility coverage for eligible employees.
Employee Resource Groups: Black Coffee, LGBTQ Brew, AAPI Brew, Cafe Con Leche, and Grounded
Gym and workout class reimbursements: It pays to be healthy.
Annual learning credit: Want to learn something new? We'll reimburse you.
BRIEF BREW HISTORY
Morning Brew Inc. was founded in 2015 by two entrepreneurial college students who noticed their peers were not consuming legacy media resources about business and finance news, but had a high desire to learn about those topics. What started as a small on-campus email has since evolved into a multi-channel media company that operates 20+ unique content franchises. All while maintaining our witty, honest and engaging tone that millions of loyal MBI audience members rely upon daily to better navigate the world.
In 2020 a majority stake in MBI was acquired by Axel Springer SE and in February 2025 that position was increased to full ownership of the business. Axel Springer SE is a family-owned, transatlantic media company headquartered in Berlin and New York that is committed to the values of a free and informed society. To learn more about Axel Springer SE and what defines us, visit http://axelspringer.com/en/what-defines-us.
Top Skills
Excel
Google Sheets
Lightdash
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The Company
What We Do
Got five minutes? We can make you smarter.
Morning Brew is the media company redefining the business news landscape through approachable, digestible—and not to brag—downright funny content. Across newsletters, podcasts, social media, and events, we reach an audience of over 3 million future and current business leaders.
Founded in 2015 by Alex Lieberman and Austin Rief at the University of Michigan, the company has grown to include products that are invaluable to its readers. With our flagship daily newsletter, our lifestyle and recommendations publication, Sidekick, and our podcasts Business Casual and Founders Journal, Morning Brew creates accessible content for anyone interested in business. And for the people who love to dive deep on an industry, we have Emerging Tech Brew, Retail Brew, Marketing Brew, and our new vertical HR Brew.
Along with our core values of curiosity, empathy, purpose, and having a challenger mentality, we are empowering business leaders—present and future—to make an impact on the world.
Oh, and yes, we have great swag.
