Analyst, Corporate Marketing - Partnerships

About this role

About BlackRock

BlackRock’s purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. We’re one of the world's largest investment managers, and we help millions of people invest to build savings that serve them throughout their lives.

BlackRock offers a range of solutions for institutional, intermediary, and individual investors around the world — from rigorous fundamental and quantitative active management approaches, industry-leading private markets funds, to highly efficient indexing strategies designed to gain broad exposure to the world’s capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds, and the industry-leading iShares® ETFs.

Business Unit Overview
The EMEA wealth partnership marketing organization works with clients and partners across retail banks, wealth managers and private banks, financial advisor networks, and distribution brokerage platforms. It is a function that interfaces closely with the business and sales partners to deliver truly customer-centric marketing programs that support the growth of our clients' businesses, elevate our BlackRock brand, and drive further adoption of our technology and product solutions. This regional marketing team is based in London, Munich, and Frankfurt, delivering best practice and channel marketing expertise at scale to some of the most exciting brands in banking and investment platforms. We are experts in UX/UI, Campaign Management, Research & Insights, and Educational Content. We help client brands to build new investment propositions or turbocharge existing propositions, unlocking the potential of millions of retail customers and supporting the growth of financial well-being across Europe.

Job Overview / Key Responsibilities
The EMEA Partnerships Content Executive will be responsible for creating, managing, and optimizing content and educational strategies to enhance client engagement and support marketing partnerships across EMEA. This role sits in London within a small team connected to a PAN EMEA team of multichannel marketers and experts.

Responsibilities include:

• Content Management: Develop a governance and structural framework for our universe of content, consolidate and distribute educational content and resources to partners, ensuring they have access to comprehensive and up-to-date information that supports their marketing and client engagement efforts.

• Content Creation: Conduct gap analysis from the current universe of educational content from BlackRock and develop new content suites against key themes to engage with end investors across various channels, including webpages, blogs, social media, webinars, videos, and educational materials.

• Content Strategy: Create and implement content strategies that align with partner client needs, ensuring consistency, efficiency of formats and brand alignment.

• Research and Insights: Utilize investor research and insights to create relevant and impactful content that resonates with target audiences.

• Performance Measurement: Monitor and analyze content performance, providing recommendations for optimization and improvement.

• Compliance and Approvals: Ensure all content complies with regulatory requirements and obtain necessary approvals.

Relationships:

• Establish and maintain strong working relationships with local market country marketing managers (CMMs) to ensure central marketing best practices and ideas align with local objectives and emerging partnership opportunities.

• Collaborate closely with the brand & campaign marketing, client marketing, and product marketing teams within the EMEA central marketing team. Create a network of contacts across different product/service specialists within EMEA. Build effective relationships with marketing counterparts in New York, San Francisco, Latin America, and APAC.

Knowledge/Experience:

• Ideally 2+ years of content management experience, preferably in the financial service industry or similar.

• Experience building best-in-class content strategies and managing content across multiple channels.

• Expertise in content marketing, including social media, blogs, and educational materials.

• Previous experience with UX principles and creating engaging digital experiences.

• Preferably experience scaling content strategies across multiple languages/countries.

• ETF and investment/financial knowledge is advantageous.

• Experience in co-branding and partnership marketing is a plus.

Competencies:

• Ability to build strong relationships quickly.

• Excellent verbal and written skills with keen attention to detail.

• Strong eye for design and consistency of brand visual identity.

• Capable of working in a fast-paced dynamic environment, driving forward key initiatives, and managing workflow on simultaneous projects.

• Creative, ideas-driven, and self-motivated.

• Able to work independently yet as part of a team.

• Ability to work effectively in an international team environment, often in a complex matrix structure.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.