Analyst, Consumer Experience | AllConnect

As a Consumer Experience Analyst, you’ll work with Red Ventures business leaders and drive the operations of the fastest growing segment within our Broadband vertical. You'll iterate through customer experience (product) optimization, diving deep into visitor behavior and performance, and driving the creation of new features and tools that enhance the customer experience and drive additional revenue.

This role requires a hybrid schedule and will be based in our Fort Mill, SC Headquarters (Monday through Thursday) and work fully remotely on Fridays each week. 

What You'll Do:

• Operate as an owner our Lifecycle team focused on growing the lifetime value of our customers, through tactics such as retention and re-engagement of existing customers to creating additional solutions that generate net new revenue streams for the business
• Demonstrate a deep comprehension of consumer journeys and how to move consumers through the phases, especially within retention and re-engagement, across core partnerships
• Own testing initiatives and product feature development from start to finish using data analysis to build hypotheses, and derive actionable conclusions; 
• Utilize data and a deep understanding of our users to identify areas to optimize, troubleshoot functionality, and work with others to develop solutions that enhance the experience and performance of the product.
• Work directly with designers and software engineers to design and build new experiences based on those conclusions and drive meaningful value to the business
• Craft new Email & SMS campaigns based on quantitative and qualitative user data combined with an understanding of business value while maintaining and optimizing existing campaigns to improve primary KPIs: Deliverability, Open and Click Rates, Click Conversion, and LTV
• Communicate performance to key stakeholders, both internally within Red Ventures and externally to Clients.
• Communicate timelines, goals, new ideas, and performance to diverse audiences, including engineers, content writers, digital designers, fellow analysts, and senior leaders.

What We're Looking For:

• 1-2 years of experience as a Digital Marketing, Digital Operations Analyst, or Product Analyst with hands-on data analysis experience pulling strategic insights
• Passionate about understanding customer behavior and improving the quality of interactions.
• Willingness to learn email marketing skills if not already proficient.
• Strong level of accountability and ability to communicate across functional teams to drive priorities, anticipate pitfalls, and raise issues before they become project blockers
• Strong bias towards action; ability to move projects forward independently, asking questions as the need arises and leveraging resources available 
• Excellent organizational and communication skills.
• Able to apply foundational analytical techniques (segmentation, correlation, regression, classification etc.) to enhance business-focused analysis and discover deeper trends and relationships to determine action items
• Demonstrated strong ability to access, manipulate, and understand data and marketing funnel; ability to work with full funnel datasets and technical platforms without oversight (SQL) and build relevant reports, dashboards and visualizations to answer business questions (Excel, Tableau, Looker etc.)
• Proficient in SQL, BigQuery, or DataGrip (preferred); can weave together data from multiple relational databases and create custom queries to manipulate data to answer new questions we don’t answer on a day-to-day basis

Compensation

• USA Compensation Range: $80,000 - $95,000 per year

Perks and Benefits:

• Unparalleled Experience: 
• 1:1 Coaching and Stretch Assignments early in your career
•  Robust L & D Offerings
• Global Peer Network for more seasoned talent
• World Class Mental Wellness: 
• Access to Free Therapy Sessions and Emotional or Work-Life Counseling Sessions for all US Employees and Family Members
• Free Calm Subscription
• Family Support, Planning, and Fertility: 
• Support for every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more. 
• Medical, Dental, Vision, Health Insurance Coverage 
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• 401k with Match
• Employee Assistance Program
• Hybrid Schedule + Generous Paid Time Off (PTO):
• On-site Collaboration and Work From Home (WFH) Days 
• Holiday Pay
• Winter Week: Company Recognized Holiday between Christmas and New Years 
• On-Site Perks: 
• Full Gym and Yoga Studio
• Free Fitness Classes
• Tennis Courts
• Pickleball Courts
• Indoor Basketball Court
• On-site Chefs and Baristas ($1 Lattes!) 
• Frequent Community Events and Celebrity Guest Speakers 
• Inclusive Benefits: Perfect Score in 2024  from the Human Rights Campaign (HRC) for outstanding efforts in promoting LGBTQ+ equality within the workplace. 

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. 

If you are based in California, we encourage you to read this important information for California residents linked here.