Analyst, Audience Insights
Haymarket Media, Inc. is seeking an Analyst to join the Audience Insights team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs.
Job Overview:
This position will be responsible for compiling regular data reporting and custom audience counts for clients, across our Medical Communications Group (MCG) and Business Media Group (BMG) brands, with a focus on campaigns for MCG. Responsibilities include the preparation of audience requests for targeted advertising programs, and delivery of scheduled and ad hoc reports for digital, events (live and virtual), lead generation, etc.
Responsibilities:
Manage the intake of target files from clients and ensure timely distribution to the appropriate internal stakeholders
Generate presale audience counts for MCG and BMG sales team for proposals and RFPs
Develop custom audience counts for targeted programs for proposals and RFPs, and provide general insights into the audience
Work with sales support team to understand client needs and use existing tools to come up with applicable data, analysis and insights
Maintain, create, and distribute reports from internal and third party data platforms for digital programs, live and virtual events, webcasts and podcasts, lead generation campaigns, and social platforms etc. for presentation to external clients
QA and validate reports by reviewing data from multiple sources to assure clients receive accurate data
Create and maintain a schedule of weekly and monthly client reports and meet deadlines without fail
Work with the Data Engineering and Business Intelligence team to develop requirements to onboard new data sources and create visualization dashboards for the business
Qualifications include:
Bachelor of Science degree in related field preferred
Minimum of one (1), ideally three (3) years of related experience
Knowledge of digital landscape, technologies and practices
Self-starter with great attention to detail, as well as strong organizational, time management and communication skills
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Strong capabilities with Google Sheets, Excel skills utilizing vlookups, sumifs, countifs, and average/max/min
Willingness and ability to learn other data platforms (Google Analytics, Looker, etc)
Experience with SQL and Python preferred
Knowledge of Medical terminology preferred
What We Offer:
A competitive compensation package
The salary range for this position is $60,000–$80,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
Paid annual vacation, holiday and sick time off
Comprehensive health plans including medical, dental and vision
Competitive 401(k) investment options and generous company matching program
Life insurance
Commuter benefits
Employee referral awards
Tuition reimbursement
Training opportunities through industry-recognized programs
A creative and passionate workplace and a fun, collaborative team environment
Three Week “Work from Anywhere” benefit, to promote work life balance
About Haymarket:
Haymarket Media, Inc. is an award-winning specialist content and information company. With more than 30 market-leading media brands, Haymarket offers unmatched expertise and insight through balanced, relevant, original content across a spectrum of media channels. Haymarket is home to highly regarded health care professional brands such as The Clinical Advisor, Dermatology Advisor, and MPR (Medical Professionals Reference) among a portfolio of HCP-focused, specialty-specific websites, as well as the esteemed business media titles including PRWeek, MM+M (Medical Marketing and Media), Campaign and McKnight’s Long-Term Care News.
Haymarket Media, Inc. is the US division of Haymarket Media Group. Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands. Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, Third Sector, What Car?, MyCME and Asian Investor. Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally. As a Certified B Corporation, we’re proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet.
An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.
Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @haymarketmedia.com are legitimate. When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through LinkedIn.
You can view our open positions on our website US careers section: www.Haymarket.com
California Applicants may view Haymarket Media, Inc.'s Privacy Statement for California Residents here.
Skills Required
- Bachelor of Science degree in a related field
- At least one year of related experience
- Knowledge of the digital landscape, technologies, and practices
- Strong attention to detail, organization, time management, and communication skills
- Strong analytical skills, including collecting, organizing, analyzing, and disseminating information accurately
- Strong Google Sheets and Microsoft Excel skills, including VLOOKUPs, SUMIFs, COUNTIFs, and average, maximum, and minimum functions
- Willingness and ability to learn data platforms such as Google Analytics and Looker
- SQL and Python experience
- Knowledge of medical terminology
What We Do
Haymarket Media, Inc. is a specialist media and communications company whose U.S. operation houses more than 30 brands in healthcare, medical education, business marketing and communications, and elder care. It reaches healthcare professionals and business audiences through medical content, education and editorial products, while providing clients with strategic marketing and communications solutions, custom content, and events. Its channels include print publications, websites, email newsletters, apps, and other digital platforms.
