At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
We are looking for an inquisitive, highly analytical, and detail-oriented Data Analyst experienced in Growth Marketing. This data-centric role is vital for building and maintaining analytics tools and workflows. Candidates that can flex their SQL skill set and analyze essential data to guide decision-making will stand out the most. A passion for solving problems around marketing attribution, spend optimization, and guiding profitable growth for the business are essential for success. You’re an excellent fit for this role if you’re comfortable managing projects simultaneously, working with a cross-functional team, and informing and influencing stakeholders with data and insights to drive outcomes.
What you’ll do:- Own the topic of marketing attribution across channels to tell the story of performance and proactively make budget shift recommendations
- Champion lift testing and understand channel incrementality at various spend levels to steer the business to balance incremental CLV and incremental CAC
- Develop data collection, data analysis and business intelligence reporting systems to measure and inform business strategy for the Marketing team
- Leverage 1P and 3P proprietary data assets to generate insights through descriptive and exploratory statistics to help identify the highest value audiences for the brand/campaign based on the business drivers and KPIs
- Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently
- Work closely with Growth Marketing team to develop audience learning agenda to conduct a methodical approach in audience strategy & analyses via modeling and analytic efforts to provide insights and outputs that can help guide audience identification and activation
- Collaborate with decision-makers on the Marketing team to understand their goals and proactively identify opportunities to use data to develop new insights and improve business results
- Create reporting to assess the performance of paid marketing campaigns and inform future paid marketing strategies & campaigns
- 3+ years’ of Marketing Data Analytics experience in an ecommerce, direct-to-consumer or retail environment.
- Advanced knowledge of SQL including comfort with analytic functions, window functions, and common table expressions
- 2+ years’ experience scripting languages (Python) & using data visualization tools (Tableau preferred)
- Advanced ability to draw insights from analysis supported by data and clearly communicate them to stakeholders, including senior management
- Intellectual curiosity and solid understanding in data sources and ecosystems with the ability to see from the brand’s business lens
- Strong communication skills, both written and oral
- This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. Not Local? No problem! We offer a competitive relocation package to help get you here.
In addition to your great compensation package, full-time employees will be eligible for the following perks:
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Top Skills
What the Team is Saying
What We Do
PrizePicks is the fastest-growing sports company in North America according to the 2022 Inc. 5000 rankings and the largest independent skill-based fantasy sports operator in North America. The company was recognized as the Fantasy Sports Business of the Year Award by the Fantasy Sports & Gaming Association and as the Fantasy/DFS Operator of the Year by EGR North America. PrizePicks is the most fun, fast and simple version of daily fantasy sports, covering a wide variety of sports leagues from the NFL and NBA to esports titles League of Legends & Counter-Strike. Founded and headquartered in Atlanta, GA, the PrizePicks workforce has grown to over 200 in the past year, with the company recently being recognized as a Top Workplace by the Atlanta Journal Constitution.
Why Work With Us
A great place to work has a team-first mindset that fosters trust, open communication, and a willingness to adapt. It moves quickly with purpose, operates at peak performance, and encourages creativity. Employees feel valued, supported, and motivated to succeed in a positive and inclusive work environment.
We believe in people here at PrizePicks.
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Employees work remotely.
