Agency :
Havas Media GroupJob Description Summary :
The Analyst Expert is responsible for placing data at the heart of our operations. S/He conducts cross analysis of complex data to monitor and optimize the performance of the marketing strategy for clients.Job Description :
Mission & Responsibilities
- Develop digital analytics dashboards integrating ad-centric, site-centric and CRM data as part of a POES (Paid Owned Earned Shared) approach
- Be responsible for the quality and accuracy of data
- Conduct cross-analysis of complex data from different internal and external sources to identify performance optimization opportunities for our clients
- Develop web analytics audits and recommendations
- Structure information and propose concrete improvements having immediate impact for our clients
- Participate in the development of measurement tools and reports to identify major areas for reflection
- Assist in the coordination of data collection from various sources
- Design, build and maintain dashboards and automated reports with embedded visualizations
Qualifications & Languages
- Bachelor’s or Master’s degree in Marketing, Mathematics/Statistics or Engineering field
- Languages: English (Intermediate)
Previous experience & Industry background
- 8+ years of experience in data analysis
- Media, Data, Adtech, MarTech, Brand, Consultancy
Soft skills & Competencies
- Analytics
- Marketing technologies
- Digital marketing
- Data analysis
- Data modeling
- Analytical
- Communication
Technical skills
- Analytics tools (i.e. Adobe SiteCatalyst, Coremetrics, Google Analytics (including Premium), Web Trends)
- Data analysis (i.e. Excel, VBA)
- Data vizualisation (i.e. Qlikview, Tableau)
- Office softwares
Skills :
Data Analysis, Data Solutions, Digital Analytics, Precision Measuring Tools, Technology MarketingContract Type :
Independant ContractorHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Skills Required
- Bachelor's or Master's degree in Marketing, Mathematics/Statistics or Engineering
- English (Intermediate)
- 8+ years of experience in data analysis
- Experience in Media, Data, Adtech, MarTech, Brand or Consultancy environments
- Analytics platforms: Adobe SiteCatalyst, Coremetrics, Google Analytics (including Premium), WebTrends
- Data analysis tools: Excel and VBA
- Data visualization tools: QlikView and Tableau
- Designing, building and maintaining dashboards and automated reports with embedded visualizations
- Conduct cross-analysis of complex, multi-source data and produce web analytics audits and recommendations
- Strong communication and analytical skills; ability to structure information and propose concrete improvements
What We Do
Fearless. Fast. Smart. Focused. We are on a relentless quest to be Chicago's most creative company by reinvigorating iconic American brands through cultural relevance. We are passionate makers, digital disruptors, artists who don't color inside the lines. We work smarter. Push harder. Break things. Make things. And we're always looking forward.
Why Work With Us
Our agency gets out of bed in the morning to undertake what we call 'meaningful disruption' in an industry that is in need of serious transformation. We are not looking for the same, boring solutions that are chock-full of brand and marketing rhetoric but seek people that want to change the advertising game.
