The Role
Plan, execute, and optimize Amazon promotions and advertising (PPC, coupons, lightning deals). Manage and optimize product listings across marketplaces, perform keyword research and reporting, collaborate with cross-functional teams, support new product launches, and track marketplace performance to drive e-commerce growth.
Summary Generated by Built In
This role will be responsible for planning, executing, and analyzing promotional strategies on Amazon while also supporting the broader e-commerce initiatives across multiple platforms. The ideal candidate has hands-on experience with Amazon Seller Central, PPC campaigns, promotions, and listing optimization, combined with strong analytical and project management skills to contribute to overall e-commerce growth.
Key Responsibilities
Amazon Promotions & Advertising
Qualifications
Key Responsibilities
Amazon Promotions & Advertising
- Manage and optimize Amazon Advertising campaigns (sponsored products, brands, display, etc.) to maximize ROI.
- Plan and execute Amazon promotions, coupons, lightning deals, and seasonal campaigns.
- Monitor daily budgets, bids, and campaign performance, making data-driven adjustments.
- Research keywords and competitor strategies to refine advertising and promotional plans.
- Provide detailed reporting on promotions, campaign performance, and sales lift.
- Assist in managing product listings across Amazon and other marketplaces (Walmart, eBay, etc.).
- Ensure listings are fully optimized with titles, bullet points, keywords, and enhanced content (A+ Content, Brand Store).
- Collaborate with creative, operations, and marketing teams to ensure product content, pricing, and inventory align with campaigns.
- Track and analyze marketplace performance metrics (traffic, conversion, search ranking, etc.).
- Support the rollout of new product launches and e-commerce initiatives.
- Stay updated on e-commerce trends, Amazon policy changes, and marketplace best practices.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field (preferred).
- 2+ years of experience with Amazon Seller Central and Amazon Advertising (required).
- Strong understanding of Amazon promotions, advertising formats, and campaign optimization strategies.
- Experience with listing optimization, keyword research, and SEO for marketplaces.
- Proficiency in Excel/Google Sheets; experience with tools like Helium 10, Jungle Scout, or similar.
- Strong analytical, organizational, and communication skills.
- Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
- Experience in other marketplaces (Walmart, eBay, Target+, etc.) is a plus.
Skills Required
- 2+ years of experience with Amazon Seller Central and Amazon Advertising
- Strong understanding of Amazon promotions, advertising formats, and campaign optimization strategies
- Experience with listing optimization, keyword research, and SEO for marketplaces
- Proficiency in Excel or Google Sheets
- Experience with marketplace tools such as Helium 10 or Jungle Scout
- Strong analytical, organizational, and communication skills
- Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment
- Bachelor's degree in Marketing, Business, or related field
- Experience in other marketplaces (Walmart, eBay, Target+)
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The Company
What We Do
At Sunny Health & Fitness, we believe a quality workout experience and a healthy lifestyle should be within reach of anyone who wants it. Our mission is to make fitness accessible to everyone. Whether fit or not, young or old, busy professionals, students, and stay-at-home parents alike. Every size, budget, and ability is invited into the Sunny family. From treadmills to cycle bikes and everything in between, Sunny has a wide array of fitness products for both home users and elite fitness pros. With 21 years of fitness as a specialty, Sunny Health & Fitness is widely recognized as a premiere distributor of high quality health & fitness products.
