We are looking for an Assistant Manager – Digital/ Performance Marketing to drive user acquisition through performance marketing and partnerships. This role is ideal for someone who can run biddable campaigns efficiently while identifying and managing high-impact partnerships.
Requirements
- Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple ads, X (Twitter), and other relevant channels.
- Analyse campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights.
- Work with internal & external agency/teams to develop engaging ad creatives & copies.
- Leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches
- Identify, negotiate, and onboard strategic Direct partners to drive customer acquisition.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
- 2-3 years of experience in performance marketing (preferably in gaming, fintech, or e-commerce).
- Strong understanding of paid acquisition channels of App & Web campaigns on (Google Ads, X (Twitter) Ads Facebook Ads, Apple ads, Programmatic channels etc.).
- Ability to work in a fast-paced, performance-driven environment.
- Have fair understanding of MMP i.e Appsflyer, Adjust or Branch etc.
- Good communication and data analytical skills.
Skills Required
- Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple ads, X (Twitter), and other channels.
- Analyze campaign performance and optimize for CAC, LTV, and ROAS.
- Manage day-to-day campaign monitoring, perform root cause analysis, and prepare performance reports with actionable insights.
- Work with internal & external agency/teams to develop engaging ad creatives and copy.
- Leverage programmatic channels (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments, creatives, and targeting approaches.
- Identify, negotiate, and onboard strategic direct partners to drive customer acquisition.
- Collaborate closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
- 2-3 years of experience in performance marketing.
- Experience preferably in gaming, fintech, or e-commerce.
- Strong understanding of paid acquisition channels for App & Web campaigns (Google Ads, X/Twitter Ads, Facebook/Meta Ads, Apple Ads, programmatic).
- Familiarity with mobile measurement partners (AppsFlyer, Adjust, Branch).
- Ability to work in a fast-paced, performance-driven environment.
- Good communication and data analytical skills.
What We Do
Delta Exchange is a high-performance digital asset derivatives exchange. Founded in 2018, Delta is backed by marquee investors like Aave, Kyber Network, SinoGlobal Capital, QCP, LuneX, Gumi Cryptos, BR Capital, CoinFund and more. Delta offers Futures, Perpetuals & Options trading across Bitcoin and leading Altcoins with up to 100x leverage. Delta also has a suite of innovative product offering like Interest Rate Swaps, Calendar Spreads, Turbo Options and Robo Trading Strategies. Our mission is to accelerate the advancement of the cryptocurrency financial system by building a highly-liquid and trusted derivatives trading platform developed to serve both retail and institutional traders. With a powerful matching engine, an intuitive interface, advanced order types and lightning-fast APIs, Delta provides access to an institutional-grade trading platform built for the digital asset markets.
