AI & Marketing Automation Manager

Posted 5 Days Ago
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Scottsdale, AZ, USA
In-Office
Mid level
Insurance • Professional Services • Software • Financial Services
The Role
Build and manage AI agents, prompts, workflows, and automations supporting marketing campaigns, sales enablement, lead scoring, competitive analysis, and collateral creation. Analyze Salesforce, Marketing Cloud, web analytics, and related data to create dashboards and actionable performance insights. Serve as the AI platform subject-matter expert, evaluate emerging LLM capabilities, document best practices, and collaborate with marketing, sales, and web development teams.
Summary Generated by Built In

We are looking for an AI-forward marketing operator who lives at the intersection of artificial intelligence, marketing automation, and sales enablement. This is a hands-on role for someone who has been using AI tools — particularly LLMs and AI agents — throughout their education and early career, and who is excited to bring that fluency into a high-impact marketing organization.


As our AI & Marketing Automation Manager, you will be the team's primary expert in working within our AI agent platform — to build prompts, agents, and automated workflows that accelerate marketing campaigns, surface data-driven insights, and equip our sales team with the right content at the right time. You will have direct involvement in how our digital infrastructure, marketing technology stack, and AI capabilities work together to drive revenue.


You will report to the EVP of Marketing and work day-to-day with the VPs of Marketing and Sales leadership, making this a highly cross-functional role where your work directly shapes both top-of-funnel marketing performance and bottom-of-funnel sales outcomes.


Why This Role


This is a rare opportunity to be the person who brings AI fluency into the heart of a marketing organization. You will not just be “using” AI tools — you will be the one who shapes how the entire marketing and sales organization leverages them. If you are someone who gets excited about building the prompt that saves your sales team five hours a week, or the automation that turns a scattered data trail into a clean pipeline report, this is your role.


You will have visibility from the EVP level down, direct collaboration with sales leadership, and the creative and technical latitude to build things that matter.


What You'll Do


- Serve as the subject-matter expert on our AI agent platform — building, refining, and maintaining prompts, skills, workflows, and agents that power marketing and sales processes.

- Design and iterate on prompt strategies for content generation, lead scoring, competitive analysis, and sales collateral production.

- Build reusable AI workflows and agents that automate repetitive marketing and sales tasks.

- Continuously evaluate new AI capabilities within our AI agent platform and the broader LLM landscape, and prototype ways to apply them to marketing and sales use cases.

- Maintain documentation and best-practice guides so the broader marketing team can leverage our AI agent platform effectively with your support.


Data Analysis & Reporting


- Analyze marketing and sales data from Salesforce, Marketing Cloud, web analytics, and other platforms to identify trends, opportunities, and performance gaps.

- Build dashboards, reports, and AI-assisted analyses that give marketing and sales leadership real-time visibility into campaign performance, pipeline health, and content effectiveness.

- Use our AI agent platform and other AI tools to accelerate data analysis — turning raw CRM and marketing data into actionable narrative insights for stakeholders.


Required Qualifications


- 2–4 years of experience in marketing operations, marketing automation, sales enablement, revenue operations, or a related analytical/marketing role — or equivalent demonstrated experience through internships, projects, and AI-driven work.

- Demonstrated fluency with AI tools and LLMs — you have been prompting, building workflows, and applying AI to business, marketing, or sales problems throughout your education and early career. You think naturally about how AI can automate and enhance workflows.

- Strong analytical skills — you are comfortable working with marketing and sales data, building reports, and turning numbers into stories that leadership can act on.

- A collaborative, proactive mindset — you enjoy working across teams (marketing, sales, web dev) and can translate between technical and non-technical stakeholders.

- Would be nice to have experience building AI agents or workflows on platforms like Kaji, LangChain, n8n, Zapier, or similar automation/orchestration tools.

About Integrity

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind. 

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.

Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.

Skills Required

  • 2-4 years of experience in marketing operations, marketing automation, sales enablement, revenue operations, or a related analytical or marketing role, or equivalent demonstrated experience through internships, projects, and AI-driven work.
  • Demonstrated fluency with AI tools and large language models, including prompting, workflow development, and applying AI to business, marketing, or sales problems.
  • Strong analytical skills, including working with marketing and sales data, building reports, and translating data into actionable insights.
  • Collaborative and proactive mindset with the ability to work across marketing, sales, and web development teams and communicate with technical and non-technical stakeholders.
  • Experience building AI agents or workflows using platforms such as Kaji, LangChain, n8n, Zapier, or similar automation and orchestration tools.
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The Company
29,757 Employees
Year Founded: 2006

What We Do

Integrity Marketing Group is a leading omnichannel insurtech platform and one of the nation's largest independent distributors of life and health insurance products. The company leverages data and proprietary technology to provide holistic health, life, and wealth solutions, primarily focusing on the senior market. It offers a broad platform of resources and tools to support its network of independent agents.

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