Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.
Location: Remote (U.S. East Coast hours)
Department: Strategy & Innovation
Reports To: VP, Strategy & Innovation
Employment Type: Full-time
Salary Range: $65,000–$75,000
Allied Global Marketing is a full-service marketing agency specializing in entertainment, culture, and lifestyle brands. With offices across North America, Europe, and APAC, we help clients connect with audiences through strategy, creative, digital, publicity, experiential, and performance media. At Allied, innovation sits at the heart of what we do. From AI-driven efficiencies to data-informed strategies, our goal is to stay ahead of the curve while keeping creativity at the center.
We’re looking for an AI Enablement Lead - Marketing to drive agency-wide adoption of AI. This role is about embedding AI into workflows at scale, ensuring we see real gains in productivity and quality of output. You’ll design and lead training programs, rework processes across teams, and measure impact — making sure our people aren’t just using AI, but using it effectively.
What You’ll DoTraining & Adoption
- Develop, deliver, and refresh AI training programs across departments.
- Host office hours, lead workshops, and coach teams on AI-enabled workflows.
- Build surveys and feedback loops to measure adoption and identify blockers.
Workflow Evolution
- Document and roll out revised workflows that integrate AI tools.
- Identify and embed process improvements both with AI and without.
- Work with VP of Strategy & Innovation to drive measurable impact both in terms of client satisfaction, new business, etc. through AI integration.
- Track and report on productivity and efficiency gains.
Strategy & Reporting
- Spot new opportunities for AI-driven efficiencies.
- Benchmark industry best practices and keep us ahead of the curve.
- Translate adoption and impact data into clear reporting for leadership.
What We’re Looking For
- 3-5 years in marketing, digital transformation, or enablement.
- Hands-on experience with AI tools (chat models, generative creative, analytics).
- Strong facilitation/training skills — confident presenting to groups and coaching peers.
- Analytical mindset with ability to measure adoption and impact.
- A marketing background is essential.
Details:
This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k, paid parental leave, and Flex PTO). We also offer 10 company paid holidays.
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Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Top Skills
What We Do
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
