At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.
We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.
We're hiring a Senior AI DevOps & Reliability Engineer to own how software ships and runs at Branch. This is a DevOps-first role: you'll build and operate our delivery platform, CI/CD pipelines, deployment automation, environments, so teams can release safely, frequently, and on demand. In addition, you'll strengthen alerting and SLO practices across teams.
You'll bring an AI-first mentality to how delivery gets built. We want someone who reaches for AI tools like Claude Code to set up pipelines, build frameworks, and establish standards, not someone who defaults to doing things manually and treats AI as an afterthought. You'll develop delivery agents, skills, and automation that other teams can reuse.
You'll work embedded with an engineering team day-to-day on their infrastructure and delivery practices, while also driving platform standards centrally. You'll partner directly with engineering leadership to shape the delivery roadmap.
What You'll Do- Design and expand deployment automation, advancing the org toward on-demand and continuous production releases
- Establish release practices and standards: progressive delivery, rollback, release tracking, deployment inventory teams can trust
- Extend automation deeper into production paths, reducing manual steps and release toil
- Define and evolve CI/CD pipeline standards, guardrails, quality gates, release tracking
- Design and improve dev, staging, and on-demand environments across teams, spun up per branch or PR and torn down after
- Build with AI, not just alongside it: develop delivery agents, Claude Code skills, and automation that set the standard for how the org uses AI in DevOps
- Champion Infrastructure as Code (Terraform, CloudFormation) and CI/CD workflows via GitHub Actions for secure, repeatable, scalable deployments
- Partner with engineering teams on alerting and SLO practices; runbooks and incident response are owned by the engineering teams themselves
- Partner with engineering teams on the operational practices that keep their services healthy at high volume
- Embed with an assigned eng team day-to-day on infrastructure, deployment, and reliability work; mentor engineers, build team capability
- Own the DORA metrics framework (lead time, deployment frequency, change failure rate, MTTR); establish baselines, mature measurement over time
- Partner with eng leadership on the delivery roadmap; drive cross-team adoption of standards and tooling
- AI-first mentality: you use AI tools (Claude Code, agents) to build frameworks and standards, not just to speed up individual tickets. You develop delivery agents and skills, not just consume them.
- 7+ years in DevOps, platform, or infrastructure engineering, ideally in fast-scaling environments
- Strong hands-on Kubernetes and AWS experience
- Deep IaC experience (Terraform and/or CloudFormation), able to set IaC standards for other teams
- Proven CI/CD architecture experience: pipelines, quality gates, release automation
- Experience with GitHub Actions (or similar CI/CD tooling) for automated, repeatable deployments
- Experience managing SQL and NoSQL datastores at high volume
- Solid scripting and automation skills (Python, Go, Bash, or similar)
- Working knowledge of observability stacks
- Strong collaborator, comfortable driving alignment across teams without authority
- Comfortable building practices from scratch in a fast-paced environment
- Teams ship on demand — merge to prod in hours, no tickets, no waiting on you. Deploy frequency up a tier.
- Faster without breaking — lead time and MTTR down while change-failure rate holds flat.
- Platform does the work — safe path is the easy path; manual release steps trending to zero; envs self-service in minutes.
- AI is in the ops loop — runbooks, alerting, incident response AI-assisted; patterns other teams reuse unprompted.
- Capability sticks — embedded team owns its own deploy and reliability work after you rotate off.
- Health is visible — DORA metrics instrumented for teams and leadership; roadmap driven by data.
This role is 100% remote in Canada. This role does not qualify for relocation or visa sponsorship.
In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in Canada is 123,000 CAD to 160,000 CAD. Please note that this information is provided for those hired in Canada only. Compensation for candidates outside of Canada will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. This role additionally includes a 10% annual bonus tied to company goals.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
Skills Required
- Hands-on experience adopting AI into DevOps and SRE practices (Claude Code, Cursor, agents, or similar).
- 7+ years in DevOps, platform, infrastructure, or related engineering roles.
- Strong hands-on Kubernetes experience.
- Strong hands-on AWS experience.
- Deep Infrastructure as Code experience (Terraform and/or CloudFormation).
- Proven CI/CD architecture experience: pipelines, quality gates, release automation.
- GitOps experience with Argo CD (or Flux).
- Hands-on experience operating streaming infrastructure (Kafka) in production.
- Experience managing SQL and NoSQL datastores at high volume.
- Solid scripting/automation skills (Python, Bash, or similar).
- Working knowledge of observability stacks: Prometheus, Grafana, PagerDuty (Loki / Alertmanager a plus).
- Familiarity with on-call, incident response, SLI/SLO definition, and runbooks.
- Strong collaborator and communicator, comfortable mentoring and driving alignment.
- Progressive delivery (canary, blue/green) and feature-flag-driven release experience.
- Cost / efficiency awareness in cloud infrastructure.
- Broader data / streaming ecosystem exposure (Spark, schema management, CDC).
Branch (branch.io) Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Branch (branch.io) and has not been reviewed or approved by Branch (branch.io).
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Fair & Transparent Compensation — Pay is considered competitive for U.S. tech markets, with public recognition specifically for compensation and descriptions of strong total packages including base, equity, and benefits. Role- and location-based salary datapoints cited align with market-level offers for key technical roles.
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Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, and vision, with employer-funded contributions and access to services such as One Medical and an Employee Assistance Program. Some public listings note employer-paid premiums for employees, reinforcing robustness of coverage.
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Leave & Time Off Breadth — Time off is often framed as unlimited or flexible PTO with paid holidays and sick time, supporting work–life balance. Parental leave is also present as part of the broader time-off framework.
Branch (branch.io) Insights
What We Do
Branch is on a mission: to power impactful experiences in the connected world. We build and provide software as a service for enterprise businesses to acquire, retain and engage their users, delivering linking and measurement solutions across all digital environments for flawless user journeys and foolproof campaign insights. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with our solutions. Our people are our lifeblood, and every Branch employee strives to exemplify our core values: 1) Take your shot: Boldly take smart risks and seize opportunities to stay ahead. 2) Hustle with heart: Prioritize impact over activity and own meaningful outcomes. 3) Crush it together: Empathize with customers and deliver value for mutual success.
