The Role
Create Hindi-language agricultural video and social media content for three agri brands. Responsibilities include filming crop demonstrations, research farms, farmer visits, dealer meetings, testimonials, and store walkthroughs; producing and editing short- and long-form videos, photos, captions, and thumbnails; managing seasonal content calendars; publishing across digital channels; tracking performance and leads; and ensuring product claims comply with approved registrations.
Summary Generated by Built In
We are hiring a field-based agriculture content creator to produce farmer-facing video and social
content for Aaradhya Seeds, Bhoodhan AgriVentures and Krishidhan.
Role at a glance
Position Agriculture Content Creator (field-based)
Employment type Full-time or part-time
Location Jabalpur, Madhya Pradesh, with regular field travel
Reports to Aman, Founder
Language Hindi (must); English and local dialects (plus)
Brands covered Aaradhya Seeds, Bhoodhan AgriVentures, Krishidhan
About the brands
• Aaradhya Seeds: Seed research and marketing (Sworn Agritech Pvt. Ltd.), with trials on our
own research farm.
• Bhoodhan AgriVentures: Agrochemical and pesticide formulation and distribution (Bhoodhan
AgriVentures Pvt. Ltd.).
• Krishidhan: Multi-retail agri-inputs outlet, moving toward quick-commerce.
Requirements
• Shoot on-location content: crop demos, trial plots, research farm visits, farmer visits, dealer
meetings and store walkthroughs.
• Create Reels, Shorts, long-form how-to videos, photo posts and carousels in Hindi, with
captions and thumbnails.
• Record farmer testimonials and stage-wise crop progress (sowing to harvest), with the
farmer's consent.
• Build a monthly content calendar around the crop season (Kharif, Rabi, Zaid) and product
launches.
• Give each brand its own voice: scientific and trustworthy for Aaradhya Seeds, practical
advisory for Bhoodhan, offers and product explainers for Krishidhan.
• Edit and publish on YouTube, Instagram, Facebook and WhatsApp channels.
• Track weekly results (views, enquiries, WhatsApp leads) and improve what works.
• Keep all product content consistent with label claims and approved registrations. No
guaranteed-yield or exaggerated claims.
Benefits
Agriculture degree or diploma, or farming background.
• Drone, gimbal or mic experience; voice-over and basic motion graphics.
• YouTube SEO, WhatsApp broadcast and local-language skills.
• Portfolio of agri, rural or product-demo content.
Experience: 1 to 3 years preferred. Freshers with a strong portfolio are welcome.
Skills Required
- Hindi language proficiency
- Agriculture degree or diploma, or farming background
- Experience creating agricultural, rural, or product-demo content
- Portfolio of relevant content
- 1 to 3 years of relevant experience
- Drone, gimbal, or microphone experience
- Voice-over and basic motion graphics skills
- YouTube SEO and WhatsApp broadcast experience
- English and local-dialect skills
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The Company
What We Do
Aaradhya Group is a Jabalpur-based diversified business group operating across agriculture, agritech, automation, and real estate. Through Nexora Automation, it helps startups, SMEs, retailers, manufacturers, distributors, and enterprises improve efficiency and scale through practical technology systems, including retail POS and ERP, CRM and sales automation, HRMS, inventory management, analytics dashboards, workflow automation, and custom business applications and integrations.
