Job Title: Agency Sales Manager (Hong Kong Market)
Location: Hong Kong
Company: MiQ
Department: Sales & Business Development
About MiQ:
MiQ is a global leader in programmatic advertising, empowering agencies and brands to make smarter, faster decisions through data-driven solutions. We bridge the gap between data and activation, delivering intelligent advertising campaigns across connected TV, mobile, display, and social. As a trusted partner to global holding agencies like GroupM, Publicis, Omnicom, and IPG, we combine cutting-edge technology, advanced analytics, and unparalleled expertise to drive measurable results in the digital ecosystem.
Position Overview:We’re seeking a strategic Agency Sales Manager to deepen MiQ’s partnerships with global holding agencies in Hong Kong. This role is pivotal in positioning MiQ’s programmatic solutions as the go-to choice for agencies seeking data-driven, automated, and scalable advertising strategies. You’ll collaborate with agency trading desks, planners, and C-suite stakeholders to unlock revenue growth while championing MiQ’s unique value in the programmatic landscape.
Key Responsibilities:- Programmatic Revenue Growth
- Drive adoption of MiQ’s programmatic solutions across assigned holding agencies, focusing on GroupM, Publicis, Omnicom, Dentsu, Havas and so on.
- Craft tailored proposals that align with agency/client KPIs, leveraging MiQ’s strengths in data integration, audience targeting, and cross-channel measurement.
- Exceed quarterly targets by expanding existing accounts and identifying new opportunities in Hong Kong’s competitive market.
- Agency Partnership Development
- Build trusted relationships with senior agency leaders (Heads of Programmatic, Trading Desks, Media Directors) to position MiQ as a strategic partner.
- Educate stakeholders on MiQ’s proprietary technology, including our self-serve platform, AI-driven optimization, and privacy-compliant data solutions.
- Market Leadership & Insights
- Serve as a programmatic expert, sharing trends (e.g., CTV, cookieless solutions) and insights to differentiate MiQ in agency conversations.
- Partner with MiQ’s analytics team to deliver post-campaign insights that prove ROI and fuel long-term agency loyalty.
- Cross-Functional Collaboration
- Work with MiQ’s trading, product, and client success teams to ensure seamless campaign execution and innovation.
- Advocate agencies need internally to shape product roadmaps and market-specific strategies.
- Brand Ambassadorship
- Represent MiQ at industry events, panels, and agency workshops to amplify our leadership in programmatic advertising.
Qualifications:
- Experience:
- 5+ years in programmatic advertising sales or agency account management, with a focus on holding companies (GroupM, Publicis, etc.) in Hong Kong/APAC.
- Proven success selling programmatic solutions (DSPs, PMPs, CTV) and managing multi-million-dollar agency accounts.
- Deep knowledge of the programmatic ecosystem, including ad tech (DSPs/SSPs), data partnerships, and attribution modeling.
- Skills:
- Strong consultative selling skills with the ability to articulate complex programmatic concepts to non-technical stakeholders.
- Proficiency in analyzing campaign performance metrics and translating them into compelling narratives.
- Familiarity with Salesforce, Tableau, or similar tools.
- Certifications (Preferred):
- Google Ads, DV360, Trade Desk Edge Academy, or IAB certifications.
- Education:
- Bachelor’s degree in Marketing, Business, or related field.
- Language:
- Fluency in English required; Cantonese or Mandarin proficiency is a plus.
Why MiQ?
- Lead the charge for a G2 Leader in Programmatic Advertising (2023) with award-winning technology.
- Competitive salary, uncapped commissions, and performance-based bonuses.
- Global exposure with opportunities to collaborate across MiQ’s 20+ offices worldwide.
- Flexible work culture with a focus on innovation, diversity, and professional growth.
- Regular recognition for top performers, including trips to global summits and leadership programs.
How to Apply:
Submit your resume and a cover letter explaining your experience with programmatic sales and agency partnerships to [[email protected]] with the subject line: “Agency Sales Manager – Hong Kong – [Your Name]”.
MiQ is an equal-opportunity employer. We pride ourselves on our diverse, inclusive culture and encourage applications from all backgrounds.
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What We Do
We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading. We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.
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