Affiliates Director

Posted Yesterday
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Manchester, Greater Manchester, England, GBR
Hybrid
Senior level
AdTech • Marketing Tech
The Role
Direct affiliate and lead generation strategy across client accounts, driving revenue growth, innovation, performance, and retention. Leads and develops managers, oversees client delivery and commercial opportunities, ensures contractual and operational standards, creates industry thought leadership, and serves as a senior escalation point. Requires extensive affiliate industry expertise, strategic account ownership, and experience coaching teams.
Summary Generated by Built In
The purpose of this role is to develop best in class strategies and management of all Affiliate Marketing activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed.

Job Description:

ROLE PURPOSE

 

As an Affiliate Director, your role will be focused on the strategical planning of both the Affiliate and Lead Generation client accounts to grow revenue and improving the capabilities and efficiencies of the team through the implementation of


Success will be measured through improving account performance, growth in investment in Affiliates, internal audit scores, client growth and client retention.

 

 

KEY ACCOUNTABILITIES

 

Your responsibilities will include, but not be limited to:

  • Act as strategic lead across client portfolio, ensuring best-in-class affiliate and lead generation practices are consistently delivered, client KPIs are achieved, and innovative, performance-driving solutions are implemented.
  • Stay at the forefront of affiliate marketing trends, proactively sharing insights with internal teams and embedding best practice across all accounts.
  • Develop and produce thought-leadership content for industry publications to showcase dentsu’s affiliate expertise and challenge industry norms to advance channel innovation.
  • Lead, mentor, and develop Senior Managers and Managers, ensuring high levels of client satisfaction, strong performance delivery, and continuous professional growth.
  • Drive client revenue growth by identifying and executing new initiatives, and leveraging upsell and cross-sell opportunities across the wider dentsu network.
  • Collaborate with internal Excellence teams to ensure processes, outputs, and ways of working meet industry-leading standards.
  • Ensure adherence to client Statements of Work (SOWs), with effective resource management to align team effort with contractual commitments.
  • Partner with Affiliate leadership to develop and commercialise new Affiliate and Lead Generation products for existing agency clients.
  • Define and lead client strategy, ensuring alignment across all Senior Managers and Managers on approach, execution, and delivery frameworks.
  • Own team development initiatives, building capability through structured training, coaching, and performance management.
  • Support Affiliate Partner and Managing Partner on HR matters, contributing to team wellbeing, performance, and organisational effectiveness.

Professional Skills

  • Strong grounding in wider digital media, with advanced understanding of how each channel impacts one another.
  • In depth knowledge of Affiliates, keeping up to date with the latest trends, updates and techniques.
  • Strong commercial understanding
  • Advanced project management skills for managing client expectations, improving team processes.
  • Ability to pre-empt issues and be creative and pro-active in producing solutions.


Role Capabilities


  • Ability to pre-empt issues and be creative and pro-active in producing solutions.
  • In depth knowledge of the wider Affiliate industry, keeping up to date with the latest trends, updates and technologies across all networks and publisher types.
  • Support the Affiliate Partner in driving channel growth and product innovation.
  • Be responsible for the delivery of revenue across all clients within the Affiliate and Lead Generation team.
  • Point of escalation for all clients.
  • Qualify all potential cross sell and/or up-sell opportunities
  • Support the Affiliate Partner and Managing Partner on new business pitches.
  • Expert in creating and managing processes, with a particular focus on efficiencies and time saving initiatives for full team benefits.
  • Adaptable beyond the core aspect of the role.
  • Role modelling our values and behaviours at all times.
  • Training of other members in the affiliate community.
  • Management of Senior Managers/Managers within the team. 

Key Experiences 

  • Experience owning the strategy on large affiliate programmes
  • 6+ years’ experience in Affiliate channel either client-side, at a network, at an agency or publisher-side
  • 3+ years’ experience in team management and/or mentoring and coaching others
  • Passionate about the affiliate channel, with a keen interest in the development of affiliate technology as a channel, keeping track of new developments within the industry.  

ABOUT DENTSU INTERNATIONAL  
Part of dentsu, dentsu international headquartered in London operates in over 145 markets worldwide with more than 48,000 dedicated specialists. We help clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative. www.dentsu.com 


WORKING WITH US Joining dentsu international, you’ll join a team of 48,000 people.  It’s an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures, and experiences.  We offer exciting challenges, memorable experiences, and opportunities to shape your future. 


DIVERSITY AND INCLUSION
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone. 
We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams. 
#LI-Hybrid

Location:

Manchester - Bonded Warehouse

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent

Skills Required

  • Experience owning strategy for large affiliate programs
  • At least 6 years of experience in the affiliate channel
  • At least 3 years of team management, mentoring, or coaching experience
  • In-depth knowledge of affiliate industry trends, technologies, networks, and publisher types
  • Strong understanding of wider digital media and channel interactions
  • Strong commercial understanding
  • Advanced project management skills

dentsu Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.

  • Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
  • Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
  • Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.

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The Company
HQ: Minato
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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