About the Role:
We are looking for an experienced AEO (Advanced Experience Optimization) and CRO (Conversion Rate Optimization) Specialist with 7+ years of experience in the IT industry, specifically understanding North American markets and user behavior. This role will optimize digital campaigns, leverage AI tools, and provide actionable insights through user path explorations and behavior analysis, highlighting key hotspots for engagement and conversions.
Key Responsibilities:
Lead AEO initiatives to improve website experience, accessibility, and conversion paths.
Design and execute CRO strategies for landing pages, microsites, and campaign funnels.
Plan and implement SEO strategies, including keyword research, on-page optimization, and technical SEO.
Analyze user behavior and site paths to identify hotspots, drop-offs, and optimization opportunities.
Use analytics and tracking tools (GA4, GTM, Looker Studio, GSC) to measure performance and derive insights.
Leverage third-party tools (SEMrush, Ahrefs) for keyword planning, competitive analysis, and SEO opportunities.
Apply AI tools to enhance personalization, optimize content, predict user behavior, and improve conversion outcomes.
Collaborate with marketing, content, and sales teams to enhance lead quality and conversion rates.
Conduct A/B and multivariate testing to optimize engagement and conversions.
Qualifications:
Bachelor’s or Master’s degree in Marketing, Digital Media, Business, or a related field.
7+ years of experience in IT industry digital marketing, AEO, CRO, and SEO.
Strong and mandatory experience with Google Ads, GA4, GTM, GSC, SEMrush/Ahrefs.
Hands-on experience with HubSpot, Looker Studio.
Strong understanding of North American user behavior and market dynamics.
In-depth knowledge of Advanced Experience Optimization (AEO), including strategies for improving user experience, engagement, and conversion across digital assets.
Experience with AI-driven marketing tools, including predictive analytics, personalization, and content optimization.
Strong analytical, problem-solving, and communication skills.
Why Join Us:
Lead high-impact initiatives that directly influence engagement, conversions, and AI-driven optimization.
Work in a collaborative, innovative, and data-driven environment.
Competitive compensation and growth opportunities.
Skills Required
- Bachelor's or Master's degree in Marketing, Digital Media, Business, or related field.
- 7+ years of experience in IT industry digital marketing, AEO, CRO, and SEO.
- Mandatory experience with Google Ads, GA4, GTM, GSC, SEMrush, Ahrefs.
- Hands-on experience with HubSpot and Looker Studio.
- Strong understanding of North American user behavior and market dynamics.
- In-depth knowledge of Advanced Experience Optimization (AEO) and CRO strategies.
- Experience with AI-driven marketing tools (predictive analytics, personalization, content optimization).
- Experience conducting A/B and multivariate testing to optimize conversions.
- Strong analytical, problem-solving, and communication skills.
Jade Global Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Jade Global and has not been reviewed or approved by Jade Global.
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Healthcare Strength — Core medical, dental, and vision coverage appears established with mainstream U.S. carriers, forming a solid baseline of healthcare support. EAPs and tax‑advantaged accounts (FSAs/HSAs) are also cited, indicating options beyond basic insurance.
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Retirement Support — A 401(k) program with employer match is consistently referenced as part of the package. Availability of traditional and Roth options is noted, supporting long‑term savings flexibility.
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Parental & Family Support — Parental leave is referenced, and family‑oriented offerings such as backup childcare are highlighted in company materials. These elements can enhance the overall family support experience even when cash pay is not top‑tier.
Jade Global Insights
What We Do
A Trusted Partner for Every Digital Enterprise Bringing Value. Jade Global is a global IT consulting company with two decades of industry experience that helps the world’s leading businesses and organizations build their digital core, optimize their operations, and accelerate revenue growth. We are headquartered in San Jose, California; Jade Global operates with offices in 13 locations across North America, the UK, and Asia. Renowned as a trusted "partner of choice" for businesses in Healthcare & Life Sciences, Hi-tech, Retail, Manufacturing, and Financial Industries, Jade Global has innovated 30+ industry-specific solutions. Whether your focus is harnessing or expanding Gen-AI, AI, and digital capabilities, transforming operating models, or accelerating insightful decision-making, we’re here to help you gain and maintain a competitive edge with efficient, sustainable models. At Jade Global, it’s all about outcomes—your outcomes—and delivering the results you desire, tailored to your unique requirements
Why Work With Us
We are Great Place to Work Certified company and Jade focus on people first approach.
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