The Role
Own GridRay’s content strategy and digital presence across search, social, and AI discovery platforms. Create and optimize content for SEO, AEO, GEO, and LLM-based discovery; build repeatable workflows; manage LinkedIn and social voice; structure content with metadata, schema, and internal linking; and track the full funnel from content touchpoint to signup using analytics. The role also requires continuous experimentation, AI integration, automation, and independent research.
Summary Generated by Built In
GridRay is redefining how online sellers in India access and sell premium brands — without inventory, without risk, without limits.
We are building the infrastructure for the next generation of e-commerce. Structured, process-driven, and deeply AI-first. We don't just use AI — we build our ways of working around it. Our processes are solid. Our tools evolve. That's intentional.
The Opportunity
We're looking for someone who will own and elevate how GridRay shows up across every content surface — search, social, and the AI engines redefining how people find information. We're building content that doesn't just rank — it gets cited, recommended, and trusted by both people and AI engines. This is not a content execution role. This is a thinking role with execution responsibility.
What You Will Do
- Drive content strategy and creation across GridRay's digital presence.
- Build and own GridRay's voice on LinkedIn and social platforms
- Optimize content for AEO, GEO, and LLM-based discovery — understand how AI platforms retrieve, summarize, and attribute content, and continuously improve how GridRay shows up in those results.
- Identify high-impact query spaces and build content systems to win them at scale.
- Design repeatable content workflows that allow the team to ship high-quality content consistently.
- Ensure content is structured for model interpretation — schema, metadata, internal linking, and clear information hierarchy
- Build and own end-to-end funnel tracking — from first content touchpoint to platform sign-up. Set up full visibility across search, social, referral, and AI-driven traffic. Use that data to drive every content and optimization decision.
- Research, test, and implement emerging tools and methods continuously
- Improve workflows through automation and AI integration
You're the right fit if:
- You stay ahead — you have a system for discovering what launched this week, not last quarter
- You experiment independently — you test tools, methods, and ideas without being asked
- You think in systems and workflows — not just individual pages or campaigns
- You understand the shift from search to AI discovery — and you're already acting on it
- You know the difference between content that reads well and content that gets found
- You've heard of AEO and GEO — and better yet, you've already tried something in that space
- You've set up or rebuilt tracking from scratch and understand the full funnel
- You track what happens after content is published — and use that data to decide what to create next
You're not the right fit if:
- You use AI to speed up old workflows instead of building new ones
- You need step-by-step instructions for every task
- The last tool you tested was 6 months ago
- You create content without caring what happens after it's published
Selection Process
Round 1 — Apply with three things:
Your work — share a live URL. A page you optimized, content you created, a channel you manage. We'll look at it.
Your sources — what communities, newsletters, or channels do you follow to stay current on AI and SEO? Be specific.
Last experiment — one tool or method you tested recently and what you found.
Round 2 — Live task
A real brief. AI tools available. No right answer — we're evaluating how you think, how you work, and how sharp your output is.
Requirements
- Strong written English — clarity, structure, and a point of view
- Working knowledge of SEO fundamentals — on-page, content structure, internal linking
- Understanding of AEO, GEO, and how AI engines discover and attribute content
- Experience setting up or managing tracking — Google Analytics, Search Console, or equivalent
- AI-native — uses AI as a core daily work tool, not occasionally
- Self-directed — researches, experiments, and learns without being told to
- Familiar with or willing to learn: GitHub, MS365, ZohoOne
- Freshers welcome — experience matters less than demonstrated ability
Benefits
- Salary: ₹20,000 – ₹25,000 per month based on demonstrated ability
- Exceptional candidates: up to ₹30,000
- Early-career candidates with strong potential: ₹5,000 per month (internship)
- Direct access to founders — no corporate layers
- Real ownership from day one
- Fast-moving, AI-first environment where your ideas are tested, not shelved
- Work on live products and real clients from week one
Skills Required
- Strong written English with clarity, structure, and a clear point of view
- Working knowledge of SEO fundamentals, including on-page optimization, content structure, and internal linking
- Understanding of AEO, GEO, and how AI engines discover and attribute content
- Experience setting up or managing tracking using Google Analytics, Google Search Console, or equivalent
- AI-native approach, using AI as a core daily work tool
- Self-directed ability to research, experiment, and learn independently
- Familiarity with or willingness to learn GitHub, Microsoft 365, and Zoho One
- Demonstrated ability through submitted work, such as a live URL, optimized page, created content, or managed channel
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The Company
What We Do
Gridverse builds modular software for brands growing online, combining reseller distribution, marketplace management, product data, and organic discovery. Its products support digital commerce growth, including tools for managing reseller networks, marketplace and D2C operations, SEO, and product-data distribution. The company aims to connect businesses with partners and simplify online selling across channels, helping brands scale their digital presence and sales.
