Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers' audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households.
Job Summary
- Responsible for developing, servicing and maintaining a base of local and regional clients and/or agencies who purchase linear and digital video advertising or other media services to achieve established monthly/annual sales goals. Works proficiently with CRM and multiple process applications. Able to effectively and professionally communicate our value propositions for products and services including 1st party data, zoning, and audience targeting on all screens. Works with moderate guidance in own area of knowledge. Excellent organizational and strategic planning skills are required as majority of time is managing business remotely.
Job Description
Core Responsibilities
- Prospecting new business.
- Advertising negotiation and sales.
- Analyzes, develops and presents market research and advertising proposals to support client activities and products.
- Assists in developing marketing activities to generate local ad sales revenue.
- Interacts with various internal departments to carry out client requirements such as scheduling advertising, monitor account activities, and monitor and manage collections.
- Maintains up-to-date customer and prospect records and participate in development of sales forecasts.
- Completes assigned and self-paced learning as it pertains to sales acumen and career growth.
- Completes required documentation and reporting for the proper processing of contracts, advertising schedules, client reporting, sales calls and expense reports.
- Seeks new customers by continuously prospecting following Company's planned sales strategies and tactics.
- Analyzes confidential information, prepares reports, agendas and general correspondence.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance for internal meetings (virtual and in person) as well as external appointments. Must be able to work nights and weekends, variable schedule(s) and overtime as business and client schedules dictate.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Be a change agent and embrace change as opportunity with technologies and initiatives.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Other Requirements:
- Account management and sales experience - media preferred
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Strategic Selling; Advertising; Sales Revenue; Prospecting
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years
What We Do
Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data. Just as important as our work is our inclusive and supportive culture, which has earned us recognition as one of the top ten places to work by Great Place to Work.
Why Work With Us
When you work here, you work at the center of change in media, technology, advertising, and data. From delivering ads across screens to pioneering the tech that makes it possible, you’re transforming an entire industry. You’re part of a team redefining the future of TV advertising and discovering the next big thing. It all starts right here.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.