Advertising Account Executive, Market Retail

Posted 5 Days Ago
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Fredericksburg, VA
Hybrid
1-3 Years Experience
AdTech • Digital Media • Marketing Tech
We help brands connect with their audiences using advanced data.
The Role
The Advertising Account Executive is responsible for developing and managing local client relationships, analyzing market research, creating advertising proposals, and generating revenue through local ad sales. They work with internal departments to meet client needs and maintain customer records while continuously prospecting for new clients.
Summary Generated by Built In

Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers' audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households.
Job Summary
Responsible for developing, servicing and maintaining a base of local clients and/or agencies who purchases advertising space or other media services to achieve established annual sales goals within assigned sales team. Offers zone buying to allow small advertisers the opportunity to reach only the customers in their retail trading areas. Works with moderate guidance in own area of knowledge.
Job Description
Core Responsibilities

  • Analyzes, develops and presents market research and advertising proposals to support client activities and products.
  • Assists in developing marketing activities to generate local ad sales revenue.
  • Interacts with various internal departments to carry out client requirements such as scheduling advertising; monitor account activities and monitor and manage collections.
  • Maintains up-to-date customer and prospect records and participate in development of sales forecasts.
  • Completes required documentation and reporting for the proper processing of contracts, advertising schedules, sales calls and expense reports.
  • Seeks new customers by continuously prospecting following Company's planned sales strategies and tactics.
  • Analyzes confidential information, prepares reports, manuals, agendas and general correspondence.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.


Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.


Disclaimer:

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Sales Calls; Sales; Cold Calling
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
High School Diploma / GED
Relevant Work Experience
2-5 Years

What the Team is Saying

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The Company
HQ: New York, NY
5,000 Employees
Hybrid Workplace

What We Do

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data. Just as important as our work is our inclusive and supportive culture, which has earned us recognition as one of the top ten places to work by Great Place to Work.

Why Work With Us

When you work here, you work at the center of change in media, technology, advertising, and data. From delivering ads across screens to pioneering the tech that makes it possible, you’re transforming an entire industry. You’re part of a team redefining the future of TV advertising and discovering the next big thing. It all starts right here.

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