Adobe Customer Journey Analytics

We are looking for a results-driven Adobe Customer Journey Analytics (CJA) Specialist to join our growing data and analytics team in Coimbatore. In this role, you will own the full analytics lifecycle — from platform architecture and data modelling through to insight delivery — enabling marketing and business teams to make confident, data-led decisions.

You will partner closely with marketing, product, and technology stakeholders to translate complex cross-channel customer behaviours into clear, actionable intelligence. If you thrive at the intersection of data engineering, analytics, and business storytelling, this is your opportunity to make a significant impact.

Data Modelling & Platform Architecture

•      Design and maintain robust schemas, datasets, and data views within Adobe Experience Platform (AEP) to support scalable, high-quality analytics.

•      Build, configure, and manage CJA connections and data pipelines, ensuring seamless ingestion from multiple data sources.

•      Define calculated metrics, derived dimensions, and custom attribution models aligned to business goals.

•      Strong understanding of customer lifecycle and journey mapping techniques

•      Lead data architecture reviews and recommend improvements to platform configuration for performance and reliability.

Analytics, Reporting & Insight Generation

•      Design and publish self-service dashboards and reports in CJA Analysis Workspace, tailored to specific business KPIs and stakeholder audiences.

•      Conduct deep-dive analysis of cross-channel customer journeys to identify friction points, drop-offs, and conversion opportunities.

•      Analyse customer behaviour across multiple channels (web, mobile, CRM, offline touchpoints)

•      Translate analytical findings into prioritised, actionable recommendations with clear business impact.

•      Establish regular reporting cadences and executive-level insight briefs.

Data Governance & Quality Assurance

•      Define and enforce data quality standards, validation rules, and documentation practices across all analytics assets.

•      Implement monitoring frameworks to proactively detect data anomalies and schema drift.

•      Maintain a data dictionary and ensure consistent taxonomy across teams and platforms.

Stakeholder Collaboration & Enablement

•      Engage directly with marketing, product, and operations teams to gather analytics requirements and translate them into technical solutions.

•      Present findings and strategic recommendations in a concise, decision-ready format to senior stakeholders.

•      Coach and upskill business users on CJA self-service capabilities to drive adoption and data literacy.

Technical Skills

Proficiency Expected

Adobe Customer Journey Analytics (CJA)

Expert – 3+ years hands-on

Adobe Experience Platform (AEP)

Advanced – data ingestion & schema design

XDM Schema Design & Identity Resolution

Advanced

SQL & Data Analysis

Advanced – complex queries, aggregations

Data Modeling & Attribution

Proficient – multi-touch models

Dashboard & Visualization Design

Proficient – Analysis Workspace

Stakeholder Communication

Strong written & verbal

Data Governance Practices

Familiar – GDPR/PDPA awareness a plus

Nice to Have

•      Experience with Adobe Analytics and migration to CJA.

•      Familiarity with Python or R for advanced statistical analysis.

•      Familiarity with CRM systems.

•      Exposure to Real-Time Customer Data Platform (RT-CDP) or Adobe Target.

•      Adobe certifications in Experience Platform or Analytics.

•      Work with a modern Adobe Experience Cloud stack at enterprise scale.

•      Influence data strategy and analytics maturity across the organization.

•      Collaborative, cross-functional team with a strong learning culture.

•      Competitive compensation, flexible working, and clear career progression.