The Manager, Adobe Alliance is the operational engine of Code & Theory's Adobe co-sell motion. Working directly with the Group Director, Head of Alliances, you will drive the day-to-day execution that turns Adobe field relationships into registered, qualified, closed-won pipeline. This is not a strategy role with execution support — it is an execution role with strategic exposure. You will own deal registration, partner intelligence, account mapping, and field-team activation, while contributing to the broader narrative we are building with Adobe leadership.
You have lived inside the Adobe ecosystem at an agency. You know what a Solution Partner Program tier means in practice. You have submitted partner registrations, sat in QBRs, mapped accounts in Crossbeam, walked the Summit booth, and sent the follow-up emails the day after. You are ready to do that work again — at higher velocity, with sharper tools, and in support of an aggressive 2026 number.
WHAT YOU'LL DO
- Own deal registration and Partner Portal hygiene across Adobe, ensuring every qualified opportunity is registered, current, and progressing
- Drive joint account planning with Adobe Account Executives, Partner Account Managers, and AVPs across priority verticals (FSI, Retail, Sports/Media)
- Maintain a live account map of Adobe field contacts, including org structure, coverage, and engagement history
- Support pre-event, on-site, and post-event execution at Adobe Summit, Adobe MAX, and quarterly Adobe field events
- Cross-reference C&T's open pipeline against Adobe's territory plans to identify co-registration and co-sell opportunities
- Build and maintain whitespace analyses using Crossbeam, BuiltWith, and HubSpot to surface Tier 1 target accounts
- Partner with C&T sales and account leads to package opportunities for Adobe field engagement (POI emails, sales sheets, joint pitch decks)
- Track and report on partner-sourced and partner-influenced pipeline weekly, with clear progression metrics
- Build and maintain the Adobe Partnership Intelligence Index — scoring contacts, accounts, and relationships across the Adobe field organization
- Monitor Adobe product, organizational, and field changes; translate them into actions for the C&T team
- Contribute to QBRs and executive briefings prepared for Adobe leadership
- Provide partner program support to emerging Tier 2 alliances (Sanity, Optimizely, Vercel) including registration, account mapping, and field outreach
- Help design lightweight operational rhythms for each Tier 2 partner that scale without adding headcount
WHAT YOU'LL NEED
- 4–7 years in partner, alliance, or channel management — with at least 2 years owning the Adobe partnership directly at an agency or systems integrator
- Experience inside the Adobe Solution Partner Program at a top-tier digital, brand, consulting, or services firm (e.g., Merkle, Razorfish, Huge, R/GA, Critical Mass, AKQA, Deloitte Digital, Accenture Song, Bounteous, Rightpoint, Material, DEPT, Perficient, Slalom, Capgemini, Cognizant, VML, Wunderman Thompson)
- Proven pipeline contribution and ability to speak specifically to deals you registered, accounts you opened, or co-sell motions you ran, with revenue numbers attached
- Working knowledge of Adobe Experience Cloud (AEM, Workfront, Marketo, Customer Journey Analytics, Real-Time CDP, GenStudio, Firefly) and the Adobe Partner Program structure (registration mechanics, tiering, MDF, Sales Center)
- Comfort with Crossbeam (or Reveal), HubSpot or Salesforce, Excel/Google Sheets at a power-user level, and the kind of partner ops work that lives in spreadsheets, trackers, and follow-up emails
- Comfort in front of Adobe AEs, PAMs, and AVPs, and equally comfortable in front of C&T senior leadership
NICE TO HAVE
- Prior experience at Adobe (in partner programs, services, or sales)
- Vertical depth in Financial Services, Retail/CPG, or Sports/Media
- Familiarity with one or more Tier 2 partners we are scaling: Sanity, Optimizely, Vercel, Contentful
- Based in the New York metro area, or willing to be in-market regularly for client meetings, Adobe events, and team offsites
ABOUT US
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.
The target range of base compensation for this role is $145,000 - $175,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
Skills Required
- 4-7 years in partner, alliance, or channel management
- At least 2 years owning the Adobe partnership directly
- Experience inside the Adobe Solution Partner Program
- Proven pipeline contribution and ability to speak about registered deals
- Working knowledge of Adobe Experience Cloud
- Comfort with Crossbeam, HubSpot or Salesforce, Excel/Google Sheets
- Comfort in front of Adobe AEs, PAMs, and AVPs
What We Do
Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems. We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group. At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.
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