Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About the role...
Join us to build Duolingo Ads, Duolingo’s direct ad business.
Duolingo is used by over 120 million users every month to learn a language, music, math, or chess. The vast majority of our learners engage with the free, ad-supported version of our app, which is core to our mission of delivering a learning experience that is accessible to all.
As our reach continues to grow, we want to elevate Duolingo’s free experience by introducing higher-quality ad formats that delight learners and offer substantial monetization potential for Duolingo.
We are seeking an Ad Sales Lead to scale our direct ad business, Duolingo Ads. As a founding member of our sales team, you'll play a key role in developing Duolingo’s ad strategy while scaling revenue in a priority U.S. region. You’ll collaborate closely with our Business, Monetization, Product, and Design teams to formulate strategies for innovative ad formats that excite advertisers while building on Duolingo’s tenets of gamification, delightful design, brand equity, and character IP.
This role reports into our Head of Ad Sales, where you will work in a high-velocity environment to scale revenue by building on Duolingo Ads' foundation, leveraging your extensive network to generate demand and drive value to Duolingo and our advertising partners. This position offers a unique, early-stage opportunity to play a pivotal part in shaping the trajectory of ads on Duolingo for hundreds of millions of learners.
You will...
- Develop the revenue strategy for your region, aligning with our mission, business objectives, and product guardrail to maintain a high-quality free user experience
- Have input on Duolingo’s “ad menu” and rate cards, identifying standard and native formats that drive value for our advertisers
- Drive revenue growth by generating demand within key verticals and maintaining a pipeline of new and existing advertising clients
- Establish and implement efficient, repeatable sales strategies and operational processes, prioritizing accounts and managing key relationships effectively
- Monitor market trends and perform competitive analyses to inform strategic decisions and identify emerging opportunities
- Create compelling sales presentations and proposals using internal and external data
- Represent Duolingo at relevant industry events, showcasing our product and expanding our network
You have...
- 10+ years of experience in direct ad sales, preferably with a focus on innovative formats and delightful user experiences
- Early stage sales success with experience thriving in ambiguity and creating GTM playbooks from scratch
- Proven track record in building a book of business of top-tier advertisers in your region
- Strong understanding of the ad tech and mobile app ecosystems
- Strong understanding of the Duolingo product and experience working directly with product, engineers, and designers
- Expertise in using data to derive insights and assess the performance of ad campaigns
- Experience negotiating and structuring standard and innovative ad buying agreements
- Exceptional communication and presentation skills
- Ability to engage C-suite while also rolling up your sleeves to build sales collateral, troubleshoot issues, and directly bring in revenue
- Ability to handle multiple projects simultaneously in a fast-paced environment
- Entrepreneurial attitude that favors starting things from scratch, reducing complexity, and quickly testing and reiterating on ideas and processes
We post a multi-level salary range for all of our roles.
This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.
Take a peek at how we care for our employees' holistic well-being with our benefits here.
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
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Top Skills
What We Do
Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages.
Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include:
1. Duolingo: The free, fun, and effective way to learn a language!
2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience.
3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics.
4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals.
Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best.
Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives.
Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated.
With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all.
Duolingo has been named:
2022 Fast Company’s Best Workplaces for Innovators
2022 Fast Company 10 Most Innovative Education Company
2021 Forbes Best Startup Employers
2020, 2018, 2017, 2013 Most Innovative Company by Fast Company
2020 Best Machine Learning Startups for by Glassdoor
2018 Inc. Best Places to Work
2018 Entrepreneur Top Company Culture List
University Program Awards:
2022 Handshake Early Talent Award
2022 Untapped Top Internship Programs
2022 OneReq Internship Program Trailblazer Award
Why Work With Us
Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!
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