The Role
Manage digital ad operations, campaign trafficking, performance monitoring, tracking implementation, and marketing data infrastructure. Build and maintain GA4 and GTM solutions, lead server-side tracking, support GCP data pipelines, and troubleshoot data flows for accuracy, privacy compliance, and campaign performance. Collaborate with internal and external stakeholders to align measurement strategies with business goals.
Summary Generated by Built In
About the role
As Ad Operations Manager, you will oversee and optimize our marketing technology stack and digital advertising infrastructure. You'll play a key role in ensuring accurate tracking, reliable data collection, privacy compliance, and strong campaign performance across digital channels.
What you'll do
INNOCEAN is a global marketing and communications network combining creativity, technology, and data to create impactful brand experiences. We welcome applications from people of all backgrounds and are committed to fostering an inclusive workplace.
As Ad Operations Manager, you will oversee and optimize our marketing technology stack and digital advertising infrastructure. You'll play a key role in ensuring accurate tracking, reliable data collection, privacy compliance, and strong campaign performance across digital channels.
What you'll do
- Manage end-to-end ad operations, campaign trafficking, and performance monitoring across digital advertising channels.
- Build, implement, and maintain tracking solutions using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Lead server-side tracking implementations to improve data quality, privacy compliance, and website performance.
- Support marketing data infrastructure and data pipelines using Google Cloud Platform (GCP).
- Monitor, audit, and troubleshoot tracking setups and data flows to ensure data accuracy and regulatory compliance.
- Collaborate with internal teams and external stakeholders to align tracking strategies with business objectives and support data-driven decision-making.
- Bachelor's degree in Data, Engineering, or a related field.
- 5+ years of experience in Ad Operations, Marketing Technology (MarTech), or Digital Analytics, ideally within an agency environment.
- Strong hands-on experience with web and media tagging.
- Expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience working with Google Cloud Platform (GCP) and CMS tools.
- Fluent English, German language skills are a plus.
- Drive the future of digital measurement – Play a pivotal role in shaping our analytics and tracking landscape, ensuring accurate insights, privacy-compliant data collection, and the foundation for high-performing marketing campaigns.
- Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization.
- A collaborative, high-performing international environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected.
- Meaningful work culture -We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best - professionally and personally.
- All-round health focused benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other benefits to provide you with a solid basis to perform well both on and off work.
INNOCEAN is a global marketing and communications network combining creativity, technology, and data to create impactful brand experiences. We welcome applications from people of all backgrounds and are committed to fostering an inclusive workplace.
Skills Required
- Bachelor's degree in Data, Engineering, or a related field
- 5+ years of experience in Ad Operations, Marketing Technology, or Digital Analytics
- Strong hands-on experience with web and media tagging
- Expertise with Google Analytics 4 and Google Tag Manager
- Experience with Google Cloud Platform and CMS tools
- Fluent English
- German language skills
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
INNOCEAN Worldwide is a global 360-degree marketing and communications agency network. Founded in Korea, it operates across Europe and supports multiple locations and challenger brands as a subsidiary of Hyundai Motor Group. The company aims to apply its expertise to existing automotive clients while attracting clients beyond the automotive sector, helping customers grow through creative, integrated marketing and communications services.
