Ad Operations Analyst

Reposted 15 Days Ago
Easy Apply
New York, NY
Hybrid
80K-90K Annually
Mid level
Artificial Intelligence • Machine Learning • Mobile • Other • Social Impact • Software • App development
Hinge is the dating app designed to be deleted.
The Role
The Ad Operations Analyst will manage and optimize digital ad campaigns, provide technical support, develop strategies to enhance ad performance, and maintain best practices in ad operations.
Summary Generated by Built In
Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match-Meetic, PlentyOfFish, Okcupid, The League, Archer, Salams and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

Match Media Group is seeking a full-time Ad Operations Analyst with a strong interest in internet advertising operations. Performing all aspects of traffic management for direct campaigns, including accurate and timely set up, testing, management and optimization of online display ad and video ad campaigns in Google Ad Manager.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our office 3 days/week.

How you'll make an impact:

  • Perform QA for all campaigns prior to going live
  • Provide guidance to internal stakeholders regarding inventory management and best practices for ad performance
  • Provide technical support for sales and engineering teams to help troubleshoot problem creative
  • Develop optimization strategies on a campaign-by-campaign basis to maximize both delivery and advertiser performance
  • Ensure smooth delivery of campaigns by maintaining and distributing pacing reports
  • Work with product teams to implement and test new ad products/ad experiences
  • Provide excellent customer service to internal stakeholders and external partners
  • Establish, implement and maintain digital ad operations best practices
  • Excellent communication and organizational skills
  • Ability to meet deadlines and handle multiple tasks
  • Sharp problem-solving and troubleshooting skills
  • Excellent quantitative and analytical skills
  • Self-starter with the ability to work in a fast paced, startup environment
  • Monitor competitive landscape and stay educated on the new developments in digital ad operations

We could be a match if:

  • Minimum BA/BS degree from an accredited college or university
  • 2-4 years of experience in digital ad operations
  • High level of proficiency with Google Ad Manager, Ad Exchange, and other digital advertising core technology
  • Familiar with tag vendors including CM360, DV, MOAT, IAS etc
  • Experience with troubleshooting tools such as Charles, Proxyman etc
  • Understanding of HTML, CSS, Flash or JavaScript

Why Match Group?

Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:

Mind & Body  Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness  Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug Generous PTO and 18 paid holidays so you can unplug
Career  Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts  
Company Gatherings We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!

We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic.  Period. 

If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.   

#MG

Top Skills

Ad Exchange
Charles
Cm360
CSS
Dv
Flash
Google Ad Manager
HTML
Ias
JavaScript
Moat
Proxyman
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The Company
New York, NY
305 Employees
Year Founded: 2011

What We Do

In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and going on dates. Hinge is on a mission to change that by designing the most effective app experience. We want to create a less lonely world by inspiring intimate, in-person connections. Relationships are at the core of everything we do. And not just the romantic kind. We can't accomplish really hard things alone - so we make great relationships the foundation of our teamwork.

We believe these three core values are what it takes to build those great relationships: Authenticity, we share - never hide - our words, actions, and intentions. Courage, breakthroughs require a willingness to take risks and embrace lofty goals and tough challenges. Empathy, we're all humans first. So we deeply consider the perspectives of others, listen openly, and speak with care.

Why Work With Us

We're mission-driven. While most apps think about boosting sessions and time on app, we think strategically about meaningful end results (dates and relationships).

We're culture-first. We believe in great people over process. Decisions are pushed to the front lines, with feedback and coaching provided by our leaders.

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Hinge Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Hinge believes in the power of in-person connection. We have adopted a hybrid model that allows our people to stay connected to each other in-person.

Typical time on-site: 3 days a week
New York, NY
Our office is located in the beautiful Meatpacking district. We're steps away from the Whitney Museum of American Art and the High Line and near Chelsea Market. You'll not only fall in love with us, but with our office.

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