Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV). Powered by AI models trained on real campaign outcomes, Smadex delivers profitable growth at scale. Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision (NYSE: EVC).
We are looking for an Ad Operations Analyst to join our team. This role is designed for someone with experience in the mVAS industry, ideally from an ad network, performance marketing company, or similar digital advertising environment.
The ideal candidate has a strong understanding of subscription-driven user acquisition, campaign performance, user journey, and data-based optimization. Experience in programmatic advertising is a plus, but previous exposure to VAS campaigns, subscription services, or mobile performance marketing is especially valuable.
Your Tasks & Responsibilities:- Use the Smadex DSP to build, launch, and operate user acquisition campaigns, ensuring they are executed with the best industry practices.
- Manage the day-to-day execution of campaign strategies, focusing on performance-driven metrics such as CPA, CR, CTR, and CPM.
- Apply previous VAS industry knowledge to understand campaign behavior, conversion flows, carrier dynamics, and subscription performance.
- Sync within the internal teams to ensure successful campaign launches, aligning technical setups with client objectives.
- A/B test different creative strategies and landing pages to identify winning assets and scale results in real-time.
- Take ownership of obtaining relevant insights to provide feedback before campaign launches, ensuring we are set up for success and client satisfaction.
- Monitor campaign delivery and performance daily, making strategic adjustments that drive immediate growth.
- Troubleshoot campaign performance, delivery, tracking, or conversion issues and propose clear next steps.
- Collaborate with internal teams to identify optimization opportunities across geos, carriers, OS, creatives, exchanges, publishers, and landing pages.
- Previous experience in the VAS industry is highly preferred, especially in mobile subscription services, carrier billing, aggregators, content providers, ad networks, or performance marketing.
- Experience in Ad Operations, Campaign Management, User Acquisition, Performance Marketing, Account Management, or a similar role.
- Strong understanding of performance-driven metrics such as CPA, CR, CTR, CPM, CVR, delivery, pacing, and campaign optimization.
- Knowledge of subscription-based user acquisition, landing page flows, carrier targeting, and mobile conversion funnels is a strong plus.
- Strategic mindset: ability to use data to launch, monitor, and improve campaigns, ensuring potential success and scalability.
- Action-oriented: you are proactive and enjoy the “doing” — from the initial launch to the strategic follow-up.
- Attention to detail: precision is vital; you take pride in ensuring every campaign setting is perfect before going live.
- Soft skills: feedback hungry, critical thinking, and high resolution. You thrive in fast-paced environments.
- Technical skills: excellent command of Microsoft Excel is required. Knowledge of SQL, datasets, BI tools, or similar data tools is a plus.
- Communication: excellent English, written and spoken, is mandatory.
Please note that we do NOT provide visa sponsorship. Candidates without a legal permit to work in Spain won't be considered.
What is in it for you:
- Integrate a highly motivated and young team.
- Top location at the heart of Barcelona in a penthouse office with a rooftop terrace, barbeque, and a fully stocked fridge.
- Work from home: 2 days/week
- Access to LinkedIn Learning
- Monthly gym allowance: Choose between DiR Gym and Wellhub
- Regular team-building events.
- Fun and friendly work environment with talented marketers and engineers from over 40+ countries
- And more!
Skills Required
- Previous experience in the VAS industry, particularly mobile subscription services, carrier billing, aggregators, content providers, ad networks, or performance marketing
- Experience in Ad Operations, Campaign Management, User Acquisition, Performance Marketing, Account Management, or a similar role
- Strong understanding of CPA, CR, CTR, CPM, CVR, delivery, pacing, and campaign optimization
- Knowledge of subscription-based user acquisition, landing page flows, carrier targeting, and mobile conversion funnels
- Ability to use data to launch, monitor, improve, and scale campaigns
- Proactive, action-oriented approach
- Strong attention to detail
- Critical thinking and ability to work in a fast-paced environment
- Excellent command of Microsoft Excel
- Knowledge of SQL, datasets, BI tools, or similar data tools
- Excellent written and spoken English
- Legal permit to work in Spain
What We Do
Smadex is the transparent DSP engineered for growth. The number one solution for user acquisition, retargeting and branding campaigns. We address the challenges and concerns of marketers by providing a fully transparent platform built on strong technology, countless programmatic management features and powerful machine learning algorithms that focus on achieving real outcomes. Advertisers can access global consumers on the highest quality brand safe and viewable inventory at scale, and capture attention using strong and engaging ad formats to drive performance sales and brand metrics. Smadex partners with the leading third party platforms to provide the most innovative solutions and independent measurement. Our open platform can easily plug and play with any new external partners. Smadex is a technology company led by engineering and data science, working with agencies and direct clients across the globe. Smadex is a business unit of Entravision Communications (NYSE: EVC)
