Ad Monetization Manager

Whalo Games is a mobile gaming company based in Tel Aviv. We develop top of the line mobile games that our players will enjoy for years.

We combine creativity, data, and technology to build social gaming experiences that millions of players love. This is a great opportunity to play a key role in scaling Fish of Fortune!
We move fast, think big, and care deeply about the people who build our products. Our teams thrive on curiosity, collaboration, and the excitement of turning great ideas into real impact.

We are looking for an experienced Ad Monetization Manager to join our monetization team for Fish of Fortune. As a key part of the Monetization team, you will be responsible for driving ad revenue growth and ARPDAU, while protecting player experience and retention.

Job Responsibilities

• Own day-to-day ad revenue performance across rewarded video, interstitial, and banner formats - monitoring eCPM, fill rate, ARPDAU, and impression depth.

• Design and refine ad placement strategy across the player journey, including segmentation rules, frequency caps, and contextual triggers.

• Conceptualize and implement comprehensive A/B tests on placements, formats, frequency, and reward structures, translating results into rollout decisions.

• Manage relationships with mediation platform (AppLovin MAX), ad networks, and SDK partners - including negotiation, troubleshooting, and auction stack optimization.

• Monitor competitor titles and surface placement, format, and timing trends.

• Foster synergistic collaborations with cross-functional teams, including Product, UA, Economy and BA, to align ad strategy with the broader monetization roadmap.

Required Qualifications

• Minimum 1 year of experience in ad monetization (preferably in gaming)- A must!

• Strong analytical skills

• Strong communication and interpersonal skills

• Collaborative mindset; experience working cross-functionally with multiple departments

• Hands-on experience with mediation platforms (MAX, LevelPlay, AdMob) and ad networks (Meta, Unity, AppLovin, Mintegral)

• Proven ability to design and implement ad monetization strategies, with a strong focus on the ad-vs-IAP trade-off and protecting LTV

• Full ownership experience over ad revenue KPIs, including rewarder videos, interstitials and banners.

Nice to Have

• Exposure to programmatic / DSP buying or in-app bidding mechanics

• Background in casual, social-casino, or board game titles

Why Whalo

• Impact: You’ll shape the technology that powers experiences enjoyed by millions of players.
  

• Innovation: Join a company that encourages experimentation and creative problem solving.
  

• People-first culture: We believe the best products are built by teams that love working together.