Activation Marketing Analyst - Industrial Adhesive and Tapes

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Hiring Remotely in Bangkok, Phra Nakhon, Bangkok, THA
Remote
Mid level
Automotive • Hardware • Other • Energy • Industrial
The Role
Plan and execute multi-channel activation campaigns, coordinate in-market events and partner collaborations, optimize digital syndication and paid media with digital teams, track KPIs and analyze performance, develop country-level activation plans aligned with global strategy, manage budgets and promotional tools, and collaborate cross-functionally with product marketing, sales, communications, and customer experience.
Summary Generated by Built In
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Key Responsibilities:

Campaign Planning & Execution

Develop and execute multi-channel activation campaigns that drive awareness, engagement, and conversion for 3M products and solutions.

Brand Activation & Events

Coordinate in-market activations, events, and partner collaborations that strengthen 3M’s brand impact and customer relationships.

Digital Marketing Activation

Partner with digital teams to optimize content syndication, social engagement, paid media performance, and lead generation activities.

Cross-Functional Collaboration

Work closely with product marketing, sales, communications, and customer experience teams to align marketing activation with business priorities.

Analytics & Performance Tracking

Monitor key performance indicators (KPIs) and report on the success of campaigns, leveraging insights to optimize future activations.

Customer & Market Insight

Incorporate customer feedback and market trends into go-to-market strategies to enhance relevance and effectiveness.

Responsibilities:

  • Prepares market reports on customer, channel and competitors trends.

  • Implements/executes marketing tactics identified on the marketing plan.

  • Participates in and may lead project teams.

  • Identify marketing opportunities through data analysis and market survey;

  • Connect with portfolio and segment marketing team to ensure global strategy deployment in country;

  • Develop country activation marketing plan aligned with global strategies;

  • Ensure campaign implementation in national level and keep tracking the progress;

  • Work closely with regional marketers to ensure campaign deployment in regional level;

  • Ensure proper marketing expense allocation and control within budget;

  • Develop promotional tools;

  • Works under limited supervision.

  • Perform any other duties as assigned by the supervisor.

Basic Qualifications:

  • Bachelor’s degree in Marketing or related field

  • Minimum 3+ years in marketing function

  • Innovative, good analytical skills and strategic thinking ability

  • Good problem-solving skills

  • Good coordination and communication skills

  • Good English command in both written and oral

  • Proficiency in Microsoft Excel

  • Have own vehicle

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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Skills Required

  • Bachelor's degree in Marketing or related field
  • Minimum 3+ years in marketing function
  • Innovative, good analytical skills and strategic thinking ability
  • Good problem-solving skills
  • Good coordination and communication skills
  • Good English command in both written and oral
  • Proficiency in Microsoft Excel
  • Have own vehicle

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The Company
HQ: Saint Paul, MN
64,670 Employees
Year Founded: 1902

What We Do

3M operates as a diversified technology company, manufacturing more than 55,000 products, including adhesives, laminates, and many more. 3M touches virtually every part of your life. Our people and technology make the impossible, possible. Every day we apply our science to enhance people’s lives. This is 3M Science. Applied to Life.™

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