Activation Marketer- Commercial Branding

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Job Description:

Job Title:

Activation Marketer- Cleaning & Workplace Safety portfolio, Commercial Branding & Transportation Safety Division, 3M India

Overview:

The activation marketer is expected to spearhead marketing strategies to drive portfolio’s growth and enhance it’s awareness & and value proposition amongst stakeholders (end customers, channel & influencers) , while simultaneously ensuring alignment with the company's mission and other departments.

Description:

The jobholder should be capable of recognizing and evaluating new market trends, customer insights and feed inputs to strategic planning teams at Asia and global level and accordingly develop strong execution plans and bring a regular review rhythm to drive execution.

He/she should also be able to identify and execute marketing campaigns and identify new projects for growth. Should have good knack of financial understanding to regularly conduct price/profit analysis, project pricing, mix improvement & portfolio optimization. A good understanding of distribution & key account management type business, digital marketing, website optimization, promotional & rebate efforts, price management, market analysis, etc. is a must in order to meet the basic expectations from the role

The role broadly includes but not limited to:

• Strategy, planning, global alignment & execution.
• Drive change, growth, and continuous improvement.
• Spearhead the introduction  & establish new products in the market
• Engagement with end customer & channel to drive market growth
• Campaign conceptualization & management
• Cross functional stakeholder management within country, area & global organisations

Qualifications:

-8-10 years in marketing with a proven track record in mid-senior marketing roles, with at least 5-6 years in trade or channel marketing roles

-Demonstrated experience in developing and executing successful marketing campaigns.

-Proficiency in analysing, representing & reporting data

-Excellent communication and collaboration skills.

-Ability to think creatively and innovatively, with a focus on achieving business results.

-Familiarity with the latest trends, technologies, and methodologies in marketing, digital marketing, and e-commerce. The ability to think freely, work independently, excellent communication, demonstrate outstanding problem-solving skills and a high level of self-drive are essential to this role.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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