The Role
The Activation Brand Manager will develop and implement marketing strategies to enhance brand recognition and drive consumer engagement, overseeing campaigns and cross-functional collaboration.
Summary Generated by Built In
Company Overview
At Gerber Childrenswear we stand for quality, everyday comfort, and safety. From the clothes we design, to the fabrics we select, to our focus on sustainability and community, we have got what baby needs for their first 1000 days and from one generation to the next.
Our Team
Our mission is to be trusted partner to those all responsible for the parenting journey. We do this by seeking every day to answer the question -Will this be safe and bring comfort and joy to every child?
We are dedicated to our mission and passionate about collaboration, moving quickly, breaking down barriers, leveraging technology, eliminating bureaucracy and constantly striving to evolve. Our cultural foundation is built on quality, trust, and value, all bundled together in 90 years of happy little clients while focused on continuously improving to ensure many more years of happy little clients
This is a full time, hybrid role with our office in Greenville. This position does require 3 days in office and 2 days that can be completed remotely from home.
Who We Are Looking For:
We are seeking a dynamic and strategic Activation Brand Manager to oversee the development, implementation, and execution of marketing initiatives that build brand awareness, drive consumer engagement, and ensure consistent brand positioning across all channels. The ideal candidate is both creative and analytical, with a strong understanding of market trends, consumer behavior, and brand strategy.
What You'll Do:
At Gerber Childrenswear we stand for quality, everyday comfort, and safety. From the clothes we design, to the fabrics we select, to our focus on sustainability and community, we have got what baby needs for their first 1000 days and from one generation to the next.
Our Team
Our mission is to be trusted partner to those all responsible for the parenting journey. We do this by seeking every day to answer the question -Will this be safe and bring comfort and joy to every child?
We are dedicated to our mission and passionate about collaboration, moving quickly, breaking down barriers, leveraging technology, eliminating bureaucracy and constantly striving to evolve. Our cultural foundation is built on quality, trust, and value, all bundled together in 90 years of happy little clients while focused on continuously improving to ensure many more years of happy little clients
This is a full time, hybrid role with our office in Greenville. This position does require 3 days in office and 2 days that can be completed remotely from home.
Who We Are Looking For:
We are seeking a dynamic and strategic Activation Brand Manager to oversee the development, implementation, and execution of marketing initiatives that build brand awareness, drive consumer engagement, and ensure consistent brand positioning across all channels. The ideal candidate is both creative and analytical, with a strong understanding of market trends, consumer behavior, and brand strategy.
What You'll Do:
- Brand Strategy & Positioning
- Develop and execute comprehensive brand strategies aligned with company objectives.
- Ensure consistent messaging and visual identity across all marketing, packaging and communication channels.
- Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities.
- Marketing & Campaign Management
- Plan, manage, execute and measure integrated marketing campaigns (digital, social, retail, and traditional).
- Collaborate with internal teams and external agencies to deliver impactful creative content.
- Oversee product launches, seasonal campaigns, and promotional initiatives.
- Lead & manage retailer marketing campaigns to maximize awareness and sales
- Cross-Functional Leadership
- Partner with Design, Sales, Packaging, Photography and E-commerce teams to align brand initiatives with business goals.
- Provide strategic input on product positioning, packaging, and pricing.
- Manage vendor and agency relationships to ensure high-quality output and adherence to timelines.
- Masterbrand Partnership
- Partner with Nestle to develop & execute Masterbrand programs
- Navigate various programs and lead ideation where relevant
- Analytics & Performance
- Monitor key performance indicators (KPIs) including brand awareness, engagement, and ROI.
- Prepare regular reports and presentations for leadership on brand health and marketing effectiveness.
- Optimize marketing efforts based on data-driven insights.
- Team Leadership
- Ability to lead a team with a positive mindset
- Coach & mentor junior team members
- Ability to manage & prioritize multiple projects at one time
- Ability to drive business results in a crowded, competitive environment
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5+ years of experience in brand management, marketing, or related roles.
- Proven success in managing brand campaigns and driving measurable growth.
- Strong understanding of consumer marketing, market research, and digital channels.
- Strong understanding of paid media and analytics
- Excellent communication, presentation, and project management skills.
- Creative thinker with a strategic mindset and strong attention to detail.
- Budget ownership
- Ability to comfortably work with legal departments to ensure brand proprietary elements are being protected
- Retail marketing plans
- Experience in CPG, retail, or fashion/apparel industries.
- Proficiency with analytics tools
- Ability to manage multiple priorities in a fast-paced environment.
- Leadership experience with cross-functional or direct reports.
- Out of the box thinker
- Problem solver
- Positive attitude and energy
- Competitive Pay – We believe in rewarding success and showing our employees just how much they’re valued in a variety of different ways, including compensation.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
- Time away from work - Sometimes we need time away to be with family, enjoy our hobbies, focus on our health or just simply recharge. We are committed to helping our employees create a work-life harmony!
- Growth and Development - We are constantly seeking to offer opportunities and support for personal and professional development.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. We offer access to benefits, programs and education to help our employees to protect income, pay for expenses and invest in the future. Including a generous 401K match!
- Extras, discounts and perks - Generous discounts to our company and related companies, is just one of the cool extras we offer!
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The Company
What We Do
Gerber Childrenswear LLC is a leading socially responsible marketer of children's everyday basic/fashion/performance apparel and related products which it offers under some of the world's trusted brands. Licensed brands include our flagship brand, Gerber®, as well as NFL® and New Balance®. Proprietary brands include Onesies® brand and Just Born®. The company sells layette, sleepwear, play wear, undergarments, active wear, accessories, hosiery, bibs/burp cloths, bath, bedding and cloth diapers to all channels of distribution. For additional information about the company, please visit www.Gerberchildrenswear.com.
