About your role
We’re looking for an experienced and highly motivated Acquisition Marketing Manager to drive growth across our acquisition channels. Sitting within the Integrated Marketing team, this role ensures our integrated campaigns come to life across the full customer funnel — from first click to product engagement and upsell
You’ll lead the charge in activating our messaging across performance marketing, Web/SEO, Content, and Lifecycle Marketing (LCM) touchpoints. You’ll be a strategic thinker and a hands-on doer who thrives on cross-functional collaboration, bringing together marketing, creative, product, product marketing, engineering, and external agencies to deliver coordinated, impactful marketing experiences.
How you will make a difference day to day
- Own and operationalize acquisition strategy in partnership with Product, Product Marketing, Performance Marketing, Web/SEO, Content, and Lifecycle Marketing (LCM), ensuring that campaign messaging is deeply integrated across all channels and that all channels are delivering against key business outcomes
- Take a leading role in identifying gaps in user experience within the product, and collaborate with PMM and other marketing and product teams to improve the experience for our customers and acquire new customers efficiently
- Lead go-to-market execution for integrated campaigns, mapping customer journeys, and aligning messaging across the full funnel
- Serve as the project lead from strategy to execution — managing timelines, deliverables, and communication across stakeholders
- Partner with Product and LCM to optimize onboarding, cross-sell/upsell journeys through add-on experiences, bringing acquisition strategy post-sign-up/free trial experiences
- Report on acquisition performance across all channels, coordinating with Performance, SEO, Content, and Lifecycle teams to build a holistic view of what's growth, gaps, and opportunities
- Translate insights into action by working with Business Intelligence, Finance, Performance, and Creative teams to test, iterate, and improve acquisition flows and campaign performance
- Champion best practices in project management, ensuring workback plans and go-to-market timelines are met
- Coordinate with external agencies or contractors as needed to ensure consistent campaign execution and implementation
What you’ll need
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
- 5+ years of experience in acquisition, integrated, or product marketing, ideally in a B2B SaaS environment
- Deep understanding of customer acquisition journeys and conversion levers across performance, SEO, and lifecycle channels
- Expert at making data-informed decisions, experimentation, and marketing performance tracking
- Proven ability to lead cross-functional campaigns end-to-end, working seamlessly with Product, Engineering, Creative, and Marketing teams
- Experience collaborating with content, product, and LCM teams to deliver personalized, optimized user experiences
- Strong project management skills and attention to detail; comfortable juggling multiple high-priority initiatives in a fast-paced environment
- Exceptional verbal and written communication skills — you can align stakeholders and tell a compelling story
Bonus if you have
- Experience in legal tech or other highly regulated industries
- Familiarity with AI/ML platforms or marketing AI solutions to small businesses or consumers
- Tools you’ve used: Figma, FullStory, Pendo, Google Analytics, Iterable, or similar
Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!
Benefits & Perks
- Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Interview Process
- Recruiter Phone Screen
- Role Assessment(s)
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Base salary range by location:
- San Francisco Bay Area, CA: $116,000 - $150,000
- California (outside of San Francisco Bay Area) and Colorado: $99,000 - $133,000
- Utah, Arizona, and North Carolina: $93,000 - $126,000
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Rocket Lawyer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Rocket Lawyer and has not been reviewed or approved by Rocket Lawyer.
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Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, vision, life and disability insurance, with mental-health and wellness resources available. The package is actively managed with periodic updates.
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Leave & Time Off Breadth — Time off is portrayed as flexible, with unlimited PTO in many roles plus paid holidays and sick leave. This breadth supports work-life needs beyond the basics.
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Wellbeing & Lifestyle Benefits — Perks such as mental-health support, wellness stipends, commuter assistance, fitness benefits, company events, catered lunches in some offices, and access to legal services broaden the total rewards. Remote work flexibility further enhances everyday usability of benefits.
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