ACD Copywriter - Freelance

Posted 2 Days Ago
Be an Early Applicant
San Francisco, CA, USA
In-Office
5K-5K Hourly
Expert/Leader
Agency
The Role
Develop and write up to 30 comedic product advertising scripts for social-first formats including TikTok, Instagram, and Facebook, with some CTV. Generate big ideas, distill product benefits into memorable concepts, tailor scripts to each platform, self-edit to ACD-level standards, and collaborate quickly with an existing creative team to deliver high-volume campaign work through September 2026.
Summary Generated by Built In

At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.

Copywriters at AKQA apply artistry and craftsmanship to strategic insight to create and bring to life beautiful ideas that move the world. Skilled storytellers and conceptors, they work in a multidisciplinary environment to develop ideas that delight customers and deliver results for clients. The most exciting of them are big thinkers with a sharp comedic instinct, able to distill a product benefit into its simplest, funniest form and tailor it to feel native wherever it lives

We are seeking a conceptual Associate Creative Director (ACD) Copywriter to join an existing team on a fast-moving campaign stream for one of the most recognized consumer tax software brands in the world. You will help the team concept and write a few comedic product spot scripts, showcasing the product benefit in the simplest and funniest way possible. The work leans heavily social in length and format (TikTok, Instagram, Facebook), with some more traditional CTV in the mix. Our internal team with this exact skillset is already on the project and at capacity, so we are bringing in additional senior support to help move a large volume of deliverables through the pipeline without dropping the bar on craft or comedy. This is a freelance role from ASAP through September 25, 2026.


ROLE REQUIREMENTS

  • Concept and write up to 30 comedic product spot scripts on the campaign stream, showcasing the product benefit in the simplest and funniest way possible
  • Develop big ideas and translate them into sharp, comedic scripts across social-first formats, with some more traditional CTV
  • Tailor tone, length, and format to the specific needs of each social platform, ensuring every spot feels native to TikTok, Instagram, and Facebook
  • Bring an ACD-level point of view, elevating ideas and self-editing sharply to keep quality high under a tight timeline
  • Work quickly and collaboratively alongside an existing creative team to move a high volume of deliverables through the pipeline
  • Contribute to a culture of creative excellence, pushing for the most distinctive and effective solutions at every stage of the work

QUALITIES AND CHARACTERISTICS

  • A compelling portfolio demonstrating big ideas and strong comedic chops across a variety of tones
  • Proven experience as a conceptual copywriter at the ACD level
  • A gift for distilling a product benefit into its simplest, funniest, most memorable form
  • Fluency in the tone, pacing, and formats of social-first content across TikTok, Instagram, and Facebook, with the range to write for CTV as well
  • The ability to produce a high volume of quality scripts at speed within a collaborative team environment
  • Excellent written and oral communication skills
  • Collaborative, receptive to feedback, and motivated by delivering work that is as smart as it is funny

Location & Commitment

  • Remote; can be done from anywhere in the United States within approved states
  • August 31, 2026 through September 25, 2026
  • 40 hours/week
  • Expected weekly compensation: 4,800 to 5,000 USD

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Skills Required

  • Compelling portfolio demonstrating big ideas and strong comedic writing across varied tones
  • Proven experience as a conceptual copywriter at the Associate Creative Director level
  • Ability to distill product benefits into simple, funny, memorable concepts
  • Fluency in social-first content tone, pacing, and formats across TikTok, Instagram, and Facebook
  • Ability to write for traditional connected TV formats
  • Ability to produce high-volume, high-quality scripts quickly
  • Excellent written and oral communication skills
  • Collaborative approach and receptiveness to feedback

AKQA Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AKQA and has not been reviewed or approved by AKQA.

  • Parental & Family Support Policies include fully paid parental leave for all parents, adoption support, and family leave for caregiving needs. Additional supports such as subsidized backup childcare and regional enhancements reinforce family care.
  • Healthcare Strength Health coverage offers multiple plan options with full preventive care, mental‑health resources, and dental and vision coverage. Some regions provide 24/7 virtual doctor access and supplementary healthcare budgets for services not covered by insurance.
  • Leave & Time Off Breadth Time‑away provisions include generous paid holidays with increases over tenure and a companywide year‑end closure. Special, study, and event‑based leave (e.g., weddings, moving) broaden the range of available time off.

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The Company
HQ: London
2,068 Employees
Year Founded: 2001

What We Do

AKQA is the frontier agency, uniting imagination, design, craft and technology to create new forms of value. For more than three decades, we've helped brands imagine what’s next and make what matters, from pioneering digital to defining the next era of AI. Operating across 19 countries and 30 locations, we work with organisations to build intelligent systems, digital products, connected ecosystems and immersive experiences that shape culture, deepen brand relevance and unlock growth. AKQA is a WPP agency.

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