Account Supervisor, Consumer Brand, Sports (DC)

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Washington, DC
Information Technology
The Role

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.  

Account Supervisor, Corporate and Consumer Branding- Sports

THE ROLE:

Burson is seeking a seasoned Account Supervisor, with Corporate and Sports & Entertainment communications experience. Bringing deep specialization in the sports sector, this position will provide Brand reputation awareness and enhancement in conjunction with brand events/launches, media relations and media hosting across lifestyle and sports business platforms. This is an opportunity to join a highly functioning team on a global and highly admired sportswear brand. If you enjoy a wide variety of sports and are a media relations guru, with deep sports and lifestyle contacts, please read on to see if this is the role for you.

Supporting a variety of projects, client teams, and account staff, the Account Supervisor will collaborate across geographies and internal practices on strategic planning and the implementation of campaigns, acting as a strong liaison with media to produce a steady beat of coverage and lead projects specifically within US Sports. Media hosting is a major part of the role, so you must have experience and understand what makes press trips work and generate coverage and ideally have experience managing these trips on your own.

This role requires an individual who has a mix of Corporate and Consumer client experience that is capable of blending Brand reputation issues/trends to make informed recommendations to clients and play a key role in navigating Brand reputation. A demonstrated understanding of the media landscape in sports and culture is key, as is knowing what editors/reporters need today. A passion for a wide variety of sports, and ability to dream-up fresh ideas that marry client campaigns with what is happening across digital culture are keys to success.

THE WORK:

  • An expert in sports and knowledgeable in culture and streetwear. The role will be a lead across all US Sports
  • Establish strong client relationships and impactful relationships with key media in sports and culture
  • Maintain a constant pulse on what’s happening across all of sports, with a talent for identifying the next rising issue, athlete or team
  • Understand the evolving media landscape (both corporate and consumer), looking to digital channels (e.g., TikTok, Instagram) to round out PR strategies beyond traditional .com and broadcast for social-first coverage
  • Craft thoughtful points of view and recommendations based on a broad understanding of corporate reputation, consumer behavior/lifestyle, media relations and industry landscapes.
  • Develop client messaging and compelling brand narratives to share across channels
  • Development of brand statements and strategy when issues arise. Working closely with the global team to align on issues and crisis protocol and management
  • Consult on earned media strategies, media lists, organizational partnerships, editorial calendars, conferences, and awards
  • Management of project budgets alongside an understanding of agency financial processes
  • Act as day-to-day client-facing lead, leading meetings and possessing excellent presentation skills
  • Managing, maintaining and growing media relationships. You will be expected to pitch and secure coverage as well as attend and lead press trips
  • Responsible for leading/staffing press trips, client events and meetings, sometimes by yourself (there will travel once per month for this client)
  • Developing written materials, including reports, press releases, presentations, analyses, coverage recaps, and general client correspondence
  • Provide mentorship and guidance to junior staff


EXPERIENCE THAT CONTRIBUTES TO SUCCESS:

  • 4-6 years of public relations experience; experience in sports, (both corporate and consumer). This role is more than just straightforward consumer sports – it must combine sport with culture and brand reputation.
  • Strong sports background and experience leading consumer campaigns for complex, global organizations.
  • Experience working on campaigns designed for Gen Z and diverse communities and consumers
  • Strong written and verbal communication skills across a range of mediums (social media, long-form content, media materials/press releases, presentations, messaging etc.)
  • Experience managing projects from end-to-end, being solution-oriented and always keeping in mind client goals
  • Ability to act quickly under pressure during issues and crisis management moments. This role will contribute to issues & crisis decision-making on behalf of the brand
  • Preferred experience working on communications for a Fortune 100 and/or CPG company
  • Experienced with Cision, Microsoft suite of tools, MuckRack, Brandwatch and Google Workspace (a plus).
  • Experience effectively managing multiple workstreams and client budgets.
  • Hybrid work structure, ideally based in NYC, DC or LA
  • Active listener who builds strong partnerships and confidently offers counsel
  • Strategic thinker who understands our clients’ business and communications challenges and develops smart, insight-driven strategies
  • Creative idea generator who brings a fresh perspective to our clients and develops ideas that challenge conventions
  • Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

You Belong at Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, tuition reimbursement for continued learning, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

ABOUT BURSON: 

At Burson, we’re an agency of learn-it-all’s. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all races, ethnicities, religions, abilities, sexual orientation and gender identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry. 

For more information, visit www.bursonglobal.com.

The base salary for this position at the time of this posting may range from $50,000 to $105,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process, feel free to reach out to us at appaccommodations@bursonglobal.com. Please note that this email is for applicants needing special assistance, so we may not be able to reply to other inquiries.

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When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. 

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The Company
New York, New York
2,552 Employees
On-site Workplace

What We Do

Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future

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