Account Planner

In this role, you can expect to

• Support pre-sale execution by building accurate, creative media plans, partnering with Sales on RFP responses and proposals, and assisting with preparation and follow-up for client meetings. 
• Collaborate with key internal and external parties to ensure that advertising partnerships are implemented successfully to maximize client KPIs. 
• Support Sales in the preparation and delivery of campaign wrap reports, surfacing insights and upsell opportunities that position PlayOn for repeat and renewal business. 
• Partner cross-functionally to maintain and evolve key sales materials including rate cards, media plans, pitch decks and one-sheets, and delivery and wrap reports. 
• Forge strategic relationships with national brands and media/advertising agencies 
• Surface new, upsell, and renewal opportunities through proactive client engagement, research, and collaboration with Sales. 
• Effectively attain and communicate updates involving inventory, pricing, assets/specs, optimization solutions, content and ad calendars, and beyond. 
• Support revenue forecasting and reporting by accurately maintaining pipeline, inventory, and campaign data within internal systems. 
• Stay sharp on industry trends, advertiser and competitor activity, and leading sports media and sales strategies to inform planning, client conversations, and proactive partnership opportunities. 

To thrive in this role, you have

• Bachelor’s Degree and minimum 2+ years of experience in digital media sales (publisher or media agency preferred) 
• Hands-on experience building sales materials including decks, media plans, and wrap reports 
• In-depth knowledge of sports media, partnerships (athletes, brands, media), emerging media trends, content mediums, and social platforms   
• Excellent written and verbal communication skills 
• High energy and drive with strong organizational, presentation, and negotiation skills 
• Self-motivated with the ability to thrive in multiple sales environments (remote and in-person) and effectively work with others to achieve broader business results 
• Organized, strategic thinker who’s able to take concepts to reality 
• Strong written and verbal communication skills 
• Interest in and enthusiasm for high school and broader sports marketplace 
• Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more 
• Fluent in MS Office (Excel, Word, PowerPoint, OneDrive) & GSuite (Docs, Sheets, GDrive) 

How You Play

• Ownership over Participation – You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.  
• Team over Stars – You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.  
• Growth over Comfort – You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.   
• Fairness over Popularity – You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.




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