Account Manager

The Account Manager is responsible for partnering with the Director of Account Management to build, execute, and measure client programs and campaigns that foster long-term client relationships and achieve client business goals. This role is also accountable for managing the delivery of assigned client work on strategy, time, and budget working cross-functionally.   

The Account Manager will work closely with the Director, Account Management, and cross-functionally with the operations team to support the development and set up of client plans and programs, including strategy/insights, targeting, segmentation and personas, customer journeys, messaging, and creative direction, omnichannel campaign development, measurement metrics, and program management, budgeting, and timeline.   

Essential Duties & Responsibilities:  

Client Account Management 

• Collaborate with the Director of Account Management to build and maintain strong, long-term client relationships by understanding each client’s business and helping deliver effective, results-driven programs.  

• Act as an extension of the client’s team by working to continually manage client follow-up (obtaining assets, approvals, document signatures, etc.) and program setup (operations systems, omnichannel systems, metrics working with cross-functional teams). 

• Works cross-functionally with new business development to understand new opportunities, help build pitches, and onboard new clients, transitioning them from new business to an ongoing established linqd. client. 

Client Strategy Development 

• Collaborate with the Director of Account Management to understand the building industry broadly and apply this knowledge to client linqd. solutions.  

• Understand the client and the program that has been sold and work to identify the client and program set-up, management, reporting, budget, and timeline needs. 

• Act as the trusted contact to his/her assigned clients in the following areas:
  • Program status (timeline, budget, next steps, or assets).
  • Coordination of client-specific content (new or existing) into marketing tools.
  • Identification and analysis of key metrics to measure program success and linqd.’s strategic contribution. 

• Utilize business intuition and experience to anticipate client and industry marketing concerns and proactively address them.  

Client Operations 

• Works cross-functionally with operations, analytics, and the marketing team to manage successful client implementation and operations across all programs. 

• Works with the Director of Account Management to oversee the development of all client program creative, channels, and reporting metrics. 

• Leads periodic client review meetings for assigned clients keeping the client informed on the strategy, the linqd. value to the client, and the program metrics. 

• Coordinate with analysis, insights and planning and the omnichannel team to ensure adequate systems integrations are in place for the execution of multi-channel, multi-touch digital marketing programs. 

• Must maintain and keep the confidentiality of all customers, clients, and company information in accordance with the confidentiality agreement signed at the commencement of employment with linqd. 

• Follows all linqd. team processes, system use, and policies. 

• The above job duties and responsibilities are not intended to be an all-inclusive list of duties and standards of the position.   

Core Competencies & Experience:  

• Minimum of three years of experience in an account management role working in an agency, consultancy, or marketing role in B2B, B2C, or B2B2C.  

• Prefer building industry experience or related multi-channel/multi-audience industry. 
• Experience working with distributors that sell to professional contractors or tradespeople is a plus.

• Marketing-related background, including product or brand management support experience. Three (3) plus years of experience.  

• Familiarity with digital marketing and ability to speak confidently about program strategy and execution.

• Ability to analyze program metrics and provide insights and optimization recommendations to the team or client. 

• Must understand or learn the industry, market, and product/service trends affecting our client’s competitiveness.  

• Exceptional interpersonal skills, leadership by example.  

• Personal and team organizational, project-management, and time-management skills. 

• Ability to work under pressure whilst maintaining a cool outlook. Thriving in an environment that never stops is a must.  

• A personable and professional character that will allow you to build client rapport.  

Education Requirements:  

BS/BA degree (Marketing, Business, Communications, or related fields preferred), MBA preferred.