The Role
Develop and execute digital branding and media strategies, manage end-to-end campaign planning and optimization, recommend audiences and media mixes, build client presentations, manage publisher partnerships, and analyze campaign performance. The role also involves managing client relationships and mentoring a team of 4–8 members.
Summary Generated by Built In
Media Planning & Branding Account Manager/ Senior Account Manager
Location: Bangalore | Experience: 2-3 years in Digital Marketing.
Media Agency experience required.
Job Title: Brand Planning Manager / Brand PlannerRole OverviewWe are seeking a Brand Planner with 2–4 years of experience in branding-focused media and campaign planning. The ideal candidate will have a strong strategic mindset, hands-on experience in campaign execution, and the ability to manage client relationships while leading a small team. This role requires expertise in digital branding platforms, audience planning, and storytelling to create impactful brand campaigns.
Key Responsibilities- Develop and execute branding strategies aligned with client objectives and business goals.
- Create comprehensive media and campaign plans across digital platforms.
- Lead end-to-end campaign planning, execution, optimization, and performance monitoring.
- Recommend the right audience profiles, targeting strategies, and media mix based on client requirements.
- Collaborate with internal teams and external partners to ensure seamless campaign delivery.
- Build compelling campaign narratives and presentations that effectively communicate strategy and recommendations.
- Manage and mentor a team of 4–8 members, ensuring high-quality execution and professional development.
- Maintain strong relationships with clients, providing strategic guidance and regular performance updates.
- Work closely with third-party publishers and partners to identify branding opportunities and optimize campaign outcomes.
- Analyze campaign results and provide actionable insights for future planning and optimization.
- 2–4 years of experience in branding, media planning, or digital brand strategy roles.
- Strong experience in brand campaign planning and execution.
- Proficiency in Google Marketing Platform, including DV360, and Meta advertising platforms.
- Solid understanding of digital advertising ecosystems and third-party publishers.
- Ability to identify and recommend audience segments and targeting approaches based on client objectives.
- Strong strategic thinking and storytelling capabilities.
- Excellent client management and stakeholder communication skills.
- Experience managing or leading teams of 4–8 members.
- Strong analytical, presentation, and problem-solving skills.
- Agency experience in branding and digital media planning.
- Experience managing multi-channel branding campaigns.
- Knowledge of campaign measurement, audience insights, and optimization methodologies.
- Ability to translate data and consumer insights into actionable brand strategies.
Skills Required
- 2-4 years of experience in branding, media planning, or digital brand strategy
- 2-3 years of experience in digital marketing
- Media agency experience
- Experience planning and executing brand campaigns
- Proficiency in Google Marketing Platform, including DV360
- Proficiency in Meta advertising platforms
- Understanding of digital advertising ecosystems and third-party publishers
- Ability to recommend audience segments and targeting strategies
- Strong strategic thinking and storytelling skills
- Client management and stakeholder communication skills
- Experience managing or leading teams of 4-8 members
- Strong analytical, presentation, and problem-solving skills
- Experience managing multi-channel branding campaigns
- Knowledge of campaign measurement, audience insights, and optimization methodologies
- Ability to translate data and consumer insights into actionable brand strategies
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The Company
What We Do
We are HiveMinds, a unit of Madison World. We are a rapidly growing full-fledged digital agency with 13 years of experience, and buzzing with a diverse and talented team working towards transforming businesses. An early entrant in India’s digital marketing scene, our strength lies in being a dynamic agency capable of delivering across digital - be it SEO, performance and paid Campaigns, retail media / e-commerce marketplace management, digital analytics, social media marketing, digital branding or creative and content services. We work with clients across geographies to deliver what we know best - growth, creativity and client satisfaction. We are based out of Bangalore, India with offices in Mumbai and Delhi-NCR.
