Account Manager - Shows

ABOUT US
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.

ABOUT THE ROLE
The Account Manager reports in to the Account Director in New York and plays a key role in managing client relationships for a portfolio of touring and theatrical productions, including Broadway, Off-Broadway, and national tours. This role plays a critical role in communicating digital marketing strategies, and overseeing project management across various services including Website Development, CRM, Digital Media, SEO and Creative Performance Analysis. 

The ideal candidate will have proven knowledge and experience in managing digital strategy and campaigns through paid search, paid social, programmatic advertising channels and email marketing.

The nature of the role also demands a track record of working directly with clients to explain, inspire, execute and measure performance marketing campaigns across a range of budgets, as well as a high level of flexibility, common sense and attention to detail.

RESPONSIBILITIES

As an Account Manager at SINE Digital, you’ll get your hands dirty with all sorts of exciting and pioneering digital work and have a range of key responsibilities, including:

Client Relationship Management

• Serve as the primary point of contact for assigned clients, maintaining regular communication to understand their goals, challenges, and expectations
• Work alongside the Media/channel teams to identify opportunities in and outside of the scope of work
• Proactively support the Account Director and wider team with strategic touch points with clients such as QBRs and PCAs
• Provide proactive recommendations and solutions to optimize campaign performance and achieve client success.

Digital Marketing Strategy

• Work closely with the Account Director and other team members to develop comprehensive digital marketing strategies tailored to each client's needs
• Translate client requirements into actionable plans, ensuring alignment with industry best practices and emerging trends
• Monitor and analyse campaign performance metrics to identify areas for improvement and optimization
• Stay up-to-date on industry trends, promising practices and emerging technologies to continually improve digital marketing efforts
• Collaborate with the wider team to ensure optimal campaign efficiency across accounts, whilst analysing and assessing comparable performance of past SINE Digital campaigns
• Attending and leading relevant training sessions.

Project Management

• Coordinate project timelines, resources, and deliverables to ensure timely and successful execution of digital marketing initiatives
• Collaborate with internal teams including SEO, website development, media, data & insights, and tech to ensure seamless project delivery
• Conduct regular project meetings with clients to provide updates, gather feedback, and address any concerns or issues
• Administer all budget activity, including budget recommendations, invoicing and billing status.

Performance Analysis and Reporting

• Utilize data analytics tools to track campaign performance across various digital channels
• Generate insightful reports and presentations to summarise key findings, trends, and recommendations for clients
• Present and analyse performance metrics, dashboards and KPIs to track the effectiveness of digital marketing initiatives and provide actionable insights to clients.

New Business

• Support the Account Director and other team members with new business opportunities
• Support with creating proposal decks to pitch campaigns to potential clients
• Identify opportunities to introduce additional SINE services where relevant to clients.

In return, we’ll give you the opportunity to work with an amazingly dynamic and talented team on some incredible live entertainment experiences in a truly special working environment. We’ll also enable you to broaden your skill set across digital channels as we provide you with a highly progressive training and development program. 

As a group company in a period of rapid international growth, we can offer exciting opportunities for progression in and enrichment of your career.

• Proven track record of consistently developing digital strategies for live entertainment (Broadway, Arts & Culture, Attractions), and delivering excellent results across relevant digital channels and platforms, whilst leading and maintaining client relationships
• Being an ambitious and positive team player with a passion and curiosity for digital marketing, ready to take the next step in your career
• Proven experience in leading and nurturing relationships and communications with a range of key stakeholders, including anticipating client needs and expectations, persistently driving key strategic and budget decisions in the best interests of campaign performance and the agency, and adapting communication styles appropriately
• Ability to take the lead on forming digital strategies and plans, ensuring consistent excellence in their delivery and being agile when faced with challenges and opportunities
• Proven knowledge and experience in advanced reporting and performance measurement, including producing customised and relevant key insights for clients from a range of data sources
• An open, supportive and data-driven approach for the performance and outputs of key client accounts and other team members
• Desire to work across a broad range of live entertainment clients, from theatre shows to music festivals and immersive experiences
• Thirst for knowledge and passion for self development, as well as a willingness to learn and work across a broad spectrum of digital channels and platforms
• Impeccable attention to detail in all areas of your work
• Willingness to understand and embody SINE’s values of Knowledge & Expertise, Transparency, Collaboration, Innovation and Passion
• Outstanding interpersonal, verbal and written communication skills, including an ability to communicate complicated information in a straightforward way for our clients
• Proven practical knowledge of Google Drive and/or Microsoft Office Applications, especially Sheets/Excel and Google Slides/PowerPoint
• Ability to thrive when working under pressure to strict deadlines, in a constantly changing environment, whilst maintaining a professional service
• Highly-developed creative problem-solving skills.

• A competitive salary between $70,000 - $90,000, commensurate with experience
• 24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas period)
• 3pm finish on a Friday
• Access to 401(K) Retirement Plan
• Access to Company subsidised healthcare and dental care
• Remote working with equipment allowance
• An abundance of free tickets to live events
• Structured personal development, a customised training programme and opportunities to attend industry conferences.

At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or any other characteristic. If you require any adjustments or support during the recruitment process,  let us know at [email protected] - we’re here to ensure you have what you need to show up as your best self.