Company Description
Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.
In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.
We Move People, and People Move Us!
Job Description
- Effectively communicate digital strategies and tactical approaches for each campaign
- Execute, manage, and optimize online media campaigns and programs for agency clients (e.g., auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or exceeding client performance expectations
- Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions (pixel, events), bid management, and ad creative based on performance history and the client's objectives
- Attend client meetings as needed
- Keep abreast of industry trends through advertising and media journals and recognized marketing sources
- Oversight of large and strategic accounts and client relationships
- Setup Social campaigns, within each required platform, following agency and advertiser guidelines
- Develop, improve, and maintain relationships with clients through exceptional client service
- Support in the execution of media plans proposals for onshore/US team
- Form proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation to prepare for Cross-channel campaign launch
- Take part in regular knowledge share sessions to participate and learn new strategies for optimizing and enhancing campaign performance with other Media Account Managers
- Provide clients with recommendations and optimization strategies that are aligned with objectives
- Partner with Analytics team on campaign measurement reporting and insights generation
- Provide regular insights to clients regarding performance, campaign optimizations, and new opportunities
- Work with media partners to ensure accurate platform implementation
- Troubleshoot issues on all pre-production and live campaigns
- Assist with tracking media expenditures to ensure agency and client budget compliance
- Ensure the quality of the campaign execution process
- Collect data and generate powerful insights for the client
- Support and help coach, manage, and educate Media Account Managers, providing campaign support
- Google Garage
- Google Ads Display
- Google Ads Video
- Google Ads Search
- Google Ads Measurement
- Google Ads Shopping
- Facebook blue print
- Twitter ads
Additional Information
- Employee engagement activities and events
- Work from Home
- Technical trainings, soft skills development, technical certifications, access to online libraries and e-learning platforms
- Find your path Program
- You will have a coach that will support and help you grow
- Level up Program
- Access to Prepaid Medical Plan provided by PGD
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What We Do
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
